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bizgrape

Marketing Service Introduction

All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc.,

May. 2010

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Bizgrape is the Real IMC Company!!Creative Marketing & Design

As a One-Stop service

I_1. Bizgrape’s Vision & Mission

BMS /

Before Mktg. service

Agency that recognizes

needs of client

beforehand

Marketing ROI /

Agency that meets the

practical needs of

Marketing ROI through

marketing operation

Marketing + Design

Professional Design Agency

that fully understands

the marketing

Creative Design

Agency that maximizes

effect of marketing

Through distinctive and

creative design

through various experience ofMarketing & Design Project

Realize Marketing ROI

Goal

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I_2. Bizgrape history

2004’

2005’

2006~2007’

~ 2010’

Establish Marketing & Research Team of Cnet Networks Korea localOperate professional IT Media ZDNet & Game Spot

Launch of Marketing Service Team in Cnet Networks Korea local- Formation conference and seminar holding of domestic IT enterprise

Launch of Cnet Direct Team

- Outbound Service based on US/UK/SG

- Launch of professional DB Marketing Division for IT Enterprise

- Manage IT Media/Entertainment site

Establish Bizgrape Corporation

- Become Independent of professional Marketing Agency

- Construct On/Off-line Service Infrastructure for 4 years

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BI Team System dev. Team Biz dev TeamB2B Mktg. Team

Mktg. Team Design Team Development Team

Finance

Strategy planningTeam

CEO

Graphic design Team System Eng. TeamStrategy planning

TeamB2C Mktg. Team

Web design Team System Mtn. Team Affililate Mktg. TeamPromotion Team

Service support Team

I_3. Bizgrape Organization

General Director

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I_4. Bizgrape Clients

Samsung Electronics, Juniper Networks, EMC, IDG, PTC etc..

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Marketing

& Other Services

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Efficient operation ofMarketing project

/Provide a differentiatied

Marketing service

Define client company’srequirments

/Analyze product and objective customer

Marketing scheme/

Advertisement, mail, TM etc.Select marketing channel->

Plan and amendmarketing contents

Hereafter marketing schemeFollowing in results

/Manage short term and

mid-term plan, andmarketing history

following in resultant analysis

Marketing operation/

Operate marketing project,reporting intermediate result,

reflect client company’srequirement

Marketing project reporting/

Reporting final result,Measure ROI following

In result

M_1. Marketing service process

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Remove repeated DataDelete Garbage

RFM / LTV AnalysisDB Mining..

DB Modeling..

DB marketing is?

DB Marketing is a methodology that arranges and analyzes company’s DB of various type

aiming at various target group based on result of analysis and we would like to provide

successful DB Marketing operation service from our experiences of project performance

aiming at various target group.

Analyze the latest DataPlan analysis standards

of Data

Marketing Team DB

Sales1 Team DB

Sales2 Team DB

Agency DB

Web member DB

DM sending DB

Et cetera File format DB

……

…….

DBCleansing

&

DBAnalysis

MarketingHistory

Analysis resultData

RefinedDB

DB Cleansing Service- Remove repeated data, Delete Garbage

DB Management Service- The latest DB update- Target DB extraction service

DB Analysis Service- Client DB Segmentation- DB analysis report service- DB mining, modeling

Promotione-mail

DMTM

EventAD

…………. etc

M_2. DB Marketing service

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- Tele-Marketing planning / Management / Reporting

Out-bound call service

List screening and update

Guide events and seminars

Promote companies and products

Induce membership joining

Telephone survey and monitoring

customer telephone response

In-bound call service

Act for Contact Center business

Act for events and seminars registration

Inquiry consult

Receive orders

Tele-Marketing(below TM) is the channel that can meet customers at the peak from marketing viewpoint.Through TM, we can investigate customers’ basic information as well as customers tendency, purchase tendency,purchase intention and with the information, we would like to provide TM project operation service so Marketing or Sales activity can get effective and actual effects.

TM project plan- Call script- Survey Item- Report form

TMr recruitmentand education

TM project operation- TMr 세팅- TM performance

checking

M_3. Tele-Marketing

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TM

Web site orSurvey page

Recognizebasic survey

Fill up survey clauses

Create possible customersin advance

Possible customersinspection

Client companyinspection

Deliver final result

Step 1

Targeting & TM

with e-mail & e-Survey

Step 2

Contact with customers and obtain information

Step 3

Obtain TM results and inspection

Advertsetc…

Sende-mail

Possiblecustomersinspection

BizgrapeDB

Clientcompny

DB

Targeting TM

- Company possesses DB

(about 400 thousand cases)

Send E-mail and data to

customers

Progress Cold TM

Send e-mail aiming at 2nd

customers TM

confirm survey investigation

after sending out e-mail

First inspection for TM results

Reporting TM results

Review TM results with

client company

M_3. Tele-Marketing

- Tele-Marketing work-flow

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E-mail is the most basic method of marketing.

For the effective e-mail marketing, it requires e-mail marketing operation ability such as e-mail

contents planning ability, design making ability, Copy planning ability, selecting the mass media and

connected marketing offering ability shown as below.

e-mailSending targets,

scheduleSelect the mass

media

e-mailContentsplanning

e-mailDesign

development Sendingreports

e-mail marketing service is?

Select the sending targets

- age, area, gender, particular targets standard..

Select the sending mass media (except sending itself)

- IT, ordinary donsumer goods, manufacturing

Set the sending schedule and time

- the most effective sending schedule, time..

Review other marketing connected to e-mail marketing

- progress e-Survey or web promotion at the same time..

Estimate expenses when e-mail marketing

- e-mail planning / Design / Delivery & Reporting

M_4. e-mail Marketing

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▶ eDM Campaign & Online survey

▶ Existing customer possessing Vendor DB or Media DB blasting

▶ Induce customer’s registration through send out eDM and Sales lead generation

M_4. e-mail Marketing

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Planning

Step

Practicing

Step

Operating

Step

Establishing

strategies and

Planning details

operating

events

Reporting

operation results

and catching

supplementations

• Planning events

- Establishing core values

- Drawing ideas

- Estimating targets

- Promotion strategies

• Establishing schedule plans

• Establishing budget plans

• Producing marketing contents

- Web design

- e-mail

- Produce and purchase souvenirs

• Equipment and detail operation

- Staff(T.A) education

- Guide TM

- Send SMS

• Operation

- Estimate operation results

- Set human resources

• Reporting operation results

- Input results

- Analyze and report survey results

- Monitoring & Clipping

• Tracking operation results

- Cleaning event customers DB

- Presentation and Promotion data

- Sending Thanks eDM

• Next-Plan

- Use customers DB

- Consider expansions of Sales effects

Events of every kind are specific gravity for all the marketing activities of each company.

Service combined with various marketing methodologies is needed and ‘Quality’ of that the

various marketing and advertisement, various programs and design products at event

places decides success or failure.

M_5. Event, Seminar, Conference etc

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- Event references introduction

Product Sales Promotion

Objective S/W Sales Promotion

Type Workshop / 48 persons

Target LG Group

Actvity Workshop, Golf events

Result Build LG Infra optimization

Product Sales Promotion

Objective S/W Sales Promotion

Type Workshop / 68 persons

Target Microsoft 3 sole distributors

Actvity Workshop, educating products

Result Managing channels, Improving efficiencies

Etc..

M_5. Event, Seminar, Conference etc

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It provides various services and tools related with other marketing and the

marketing service which can possibly provide shown as below.

M_6. Marketing others

Advertisement agency

- Providing advertisement agency service online or offline

Viral marketing

- Providing word-of-mouth marketing service by online community, blog or TM

for each product and service

Education service agency

- Providing the service of education place, lectures, textbooks for in/outside education

in/outside business tours and golf events agency

- Providing operation service which is needed for each company such as business tours and golf events

Providing CRM service

- Providing building CRM system service which is need for CRM consulting service and each company

Outsourcing agency

- Providing the outsourcing agency service for reducing internal cost such as human resources and

repetitive works

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- Brochure, Catalog, Pamphlet, Leaflet Design / Printing

Producing Brochure, Catalog IR Book , media-kit

Make offline creatures to online – Produce Web site and E-BOOK, Possible to provide various services by PDF

O_1. Design service

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- Making site with techniques, design / style guide / coding / flash / RIA

IT News , Providing information, Brand site, Making promotion site

We aim for coding and development for the service added using CSS and DIV coding and the elements which can be modified.

It has a design which can approach to customers with bringing the differences of brand and individuality.

O_1. Design service

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Producing advertisement by newspapers, posters and magazines

Building identities by advertisements, online advertisements and offline application, all linked together

- Poster / AD Material (Online banner, magazine)

O_1. Design service

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bizgrape Project

Reference

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1. Symantec back-up solution TM Project

• Client – Symantec Korea

• Project Title – Symantec NetBakcup TM Project

• Campaign Period - 43 Working Days (11th of May, 2007 ~ 25th of July, 2007)

• Campaign Brief

• Target Product – Symantec NetBackup 6.0 (Enterprise back-up solution)

• Target Audience – 1608 account1st : 410 Account

Provide vendor consultation / Sales higher than 1000th place as of 2004 / Except Named Acct in vendor standards

2nd : 438 Account

Sales lower than 1000th and more than 100 billion as of 2004 / A company which is not belong to a group / KOSDAQ / A stock exchange listed company

3rd : 760 Account

Sales more than 10 billion and 100 employees / KOSDAQ / A stock exchange listed company

Except Symantec named Acct (Except named group company and financial institution)

• Tactics-Symantec is a global vendor which is integrated security and special backup solution and it would like to request with internal distributor(D company) the progress of Sales Lead Generation about ‘Net Back-up’ product(a back-up solution mostly used by enterprises)

– According to the client company’s demands, it plans and progresses TM campaign operating Cold TM aiming at target customers to secure the high level of surveys such as introduction plans and budget, etc..

• Campaign Result

• 141 Sales Lead Generation

• Acquired 241 contact e-mail Opt-in

• Acquired a part of environment information of company IT: 982 Account

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2. Juniper Networks TM Campaign

• Client – Juniper Networks Korea

• Project Title – Juniper Networks TM Project

• Campaign Period - 2009. 04. 13. ~ 2009. 04. 30. (14 working days )

• Campaign Brief

• Target Product – Switch and Router Product

• Target Audience – 2231 account

• Manufacturing companies except thirties group companies

• Companies which are located in Seoul, Gyeonggi, Incheon, Daejeon

• Except companies which has small size by sales and employees standards

• Tactics

• Figure out the information and phone number of the person in charge with network and security, Install based switches/routers being used at present, the present condition of firewall and plans for introduction

• Acquire Juniper Networks opt-in for sending eDM afterward and sales call

• Campaign Result

• Hot Lead – Introduction plans available and the survey progress completed, Acquired Juniper opt-in, 12 account

• Warm Lead – No matter of introduction plans, the survey progress completed, Acquired Juniper opt-in, 136 account

• Love Bucket – Survey progress completed but failed to acquire opt-in, 57 account

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3. NetApp Annual TM Campaign

• Client – NetApp Korea

• Project Title – NetApp Annual SLG TM Project

• Campaign Period – NetApp FY 2007

• Campaign Brief

• Target Product – NetApp’s all Product

• Target Audience

• NetApp PO DB

• NetApp Marketing DB

• NetApp Seminar the list of attended customers

• NetApp Newsletter the list of receivers

• NetApp Partner the list of offered business sales customers

• Tactics

• Discover customers who are interested in all the products of NetApp and upload to Lead Management System

• Acquisition information: Acquire essential items(the information about the person in charge, introduction plans and budget information, opt-in etc.) for uploading to Lead Management System

• Monitoring how partners and sales persons in charge follow up the uploaded leads to Lead Management System

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4. Adobe Flex2 TM Project

• Client – Adobe Korea

• Project Title – Adobe Flex2 Sales Lead Generation Campaign

• Campaign Period – 2007.02.12~2007.02.28 (11 Workingday / 2TMr)

• Campaign Brief

• Target Product – Adobe Flex2 (software)

• Target Audience – 725 account

• Financial institutions(bank/insurance/stock) and high ranked companies for sales from manufacturing, distributions, communications, public institutions

• Tactics

• Acquisition information: the basic information about the person in charge

• Mandatory field : Investigation of Flex2 awareness, Development plans of UI, Development plans of RIA

• The core Acquisition Point

• Contact with the person in charge who can possibly purchase Adobe Flex products

• Build Marketing DB Pool for the plans of visit Presentation Campaign

• Campaign Result

• Total contacted account : 334 Accounts

• Acquisition develop rate : 105 / 334 Accounts (31%)

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5. EMC Retrospect

• Client – EMC Korea

• Project Title – EMC Retrospect Marketing project

• Campaign Period – 2008.Nov. ~ 2009 Jan.

• Campaign Brief

• Target Product – EMC Retrospect (back-up solution for SMB)

• Target Audience – IT Media user

• The customers who receive IT media’s newsletters and visit the site

• IT purchase or a draft person in charge

• Tactics

• 1st : RetroSpect product promotion(eDM & banner advertisement) and progress TM aiming at DB targets

• 2nd : eDM & e-Survey, Discover possible customers by banner advertisements(customer information and surveys acquisition)

• 3rd : Progress TM Q/C aiming at customers who gave information through eDM

• Campaign Result

• Hot lead – Introduction plans available and the survey progress completed, acquired opt-in, meeting arranged, 40 account

• Warm lead – No matter of introduction plans and the survey progress completed, acquired opt-in, meeting arranged, 22 account

BIZGRAPE | CEO | Gilbert Kim

e-mail | gilbert@bizgrape.com

DID | +82-2-6403-4433 FAX | +82-2-6403-9922

Cell | +82-10-6252-6341

All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc.,