executive sales&marketing workshop: effective lead generation - a key to a successful sales
TRANSCRIPT
Executive Sales&Marketing workshop:
Effective Lead Generation - a Key to a Successful Sales
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
1. Introduction to the event
Mrs. Małgorzata Krukowska, Director WelcomeBIZMr. Blaž Mertelj, Director Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
Common challenges of CEOs, CFOs, Sales Directors, Business Development &Sales Executives and many more…. There are not adequate number of qualified
opportunities in the pipeline to deliver expected financial results;
Sales people (channels) sell to existing customers rather than looking for new customers, which continually decreases sales margins on the long-run;
An adequate sales management system is not put in place, so it is difficult to plan future cash flow streams;
High value added offerings require special sales approaches to ensure increase of market share;
Sales people are involved in the projects as well and don't have enough time for new customers acquisition.
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
… And every sales begins with Lead Generation
Common challenges: Can you ensure your company a long-term stability or
growth without an effective Lead Generation process? Have you already defined your own Lead Nurturing
process? What % of your sales price is worth a validated lead? Do we rely too much on our existing customers, so the
competitors are getting to prospects before us? Do we know the values of all KPIs from our sales
process, which begins with Lead Generation and ends up in signed deal?
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
Goals of the event
To discuss before mentioned challenges specific to your sales situation
To gain practical knowledge and perform exercises opening your hidden management sales potential
To give and exchange ideas about your Lead Generation strategies and required tools
To hear and discuss topics with our keynote speakers To know more about Slovenia and Slovenian wines To provide you with possibility to book 1 hour sales
perfomance consultancy for free
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
Our today‘s agenda
1. Introduction to the event (Mrs. Małgorzata Krukowska, Director WelcomeBIZ)
2. Introduction to the workshop (Mr. Blaž Mertelj, Director Atol Business Solutions)
3. First keynote session (Mr. Boštjan Leban, CEO ETI-Polam)
4. Workshop 1/2 (Mr. Blaž Mertelj, Director Atol Business Solutions)
5. Break
6. Slovenian wine presenation and tasting (Mrs. Urška Leban, Director VINO-VITA)
7. Workshop 2/2 (Mr. Blaž Mertelj, Director Atol Business Solutions)
8. Second keynote session (Mr. Tomasz Taff, Head of Strategy Advisory Baker Tilly Poland)
9. Workshop conclusion (Mr. Blaž Mertelj, Director Atol Business Solutions)
10. Conclusion of the event (Mrs. Małgorzata Krukowska, Director WelcomeBIZ)
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
Special thanks to …
You all the participants to have come The management and staff of Pure Sky Club for hosting
this event Our sponsors & partners: Extor S.A. and Anna Gibson
Photography Our guests: Mrs. Urška Leban, Director VINO-VITA Mr. Boštjan Leban, CEO ETI-Polam Mr. Tomasz Taff, Head of Strategy Advisory at Baker Tilly
Poland)
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
Organizing team
Mrs. Małgorzata Krukowska, Director WelcomeBIZ Mr. Blaž Mertelj, Director & Senior International
Consultant at Atol Business Solutions Mr. Dragan Simeunović, International Business
Development Lead & Senior International Consultant at Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
2. Introduction to the workshop
Mr. Blaž Mertelj, Director Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
3. First Keynote Session
Mr. Boštjan Leban, CEO ETI-Polam
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
4. Workshop Part 1.
Mr. Blaž Mertelj, Director Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
4.1. Structured Speed Networking
Mrs. Małgorzata Krukowska, Director WelcomeBIZMr. Blaž Mertelj, Director Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
5. Break
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
6. Slovenian Wine Presentation and Tasting
Mrs. Urška Leban, Director VINO-VITA
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
7. Workshop Part 2.
Mr. Blaž Mertelj, Director Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
8. Second Keynote Session
Mr. Tomasz Taff, Head of Strategy Advisory Baker Tilly Poland
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
9. Workshop conclusion
Mr. Blaž Mertelj, Director Atol Business Solutions
‘Effective Lead Generation – a Key to a Successful Sales’At Pure Sky Club in Warsaw, on 08.09.2014
10. Conclusion of the event
Mrs. Małgorzata Krukowska, Director WelcomeBIZ