Social expansion: Using Facebook in the classroom.

Mike EkeyPublic Relations Coordinator

MCC-Longview

Communication is evolving

• How often do you sit down to write a letter vs. make a phone call to family?

• How often do you write an e-mail rather than call a co-worker?

• How regularly do you look up phone numbers using the Web rather than the yellow pages.

Students are speaking a new language• The next class of college students has even higher

expectations for technology

*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

Students are speaking a new language• The next class of college students has even higher

expectations for technology• 63% of current college students say technology on campus

was important in their college selection criteria

*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

Students are speaking a new language• The next class of college students has even higher

expectations for technology

• 93% of today’s high school students* say campus technology is important in their college selection criteria

*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

Students are speaking a new language• The next class of college students has even higher

expectations for technology• 95% of today’s high school students expect to use

technology (including social media outlets) in college during all or some classes

*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

Students are speaking a new language

• The Millennial Generation will continue to enter college for another 10 years, bringing with them a growing list of technology expectations

*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

Students are speaking a new language• The Millennial Generation will continue to enter college

for another 10 years, bringing with them a growing list of technology expectations

• High school students expect to use technology in college:• To complete class assignments 94%• To communicate with classmates 82%• To communicate with professors84%• To prepare for the technology expectations in my chosen

field 70%*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

Collaboration Means Education

2009-2010 Longview first-year students - FLYT

Collaboration Means Education• 64% use social media to connect with

classmates to study or work on class assignments at least several times per month

2009-2010 Longview first-year students - FLYT

Collaboration Means Education• 64% use social media to connect with

classmates to study or work on class assignments at least several times per month

• 41% use social media to study or work on class assignments at least several times per month

2009-2010 Longview first-year students - FLYT

Collaboration Means Education• 64% use social media to connect with

classmates to study or work on class assignments at least several times per month

• 41% use social media to study or work on class assignments at least several times per month

• 27% use social media to connect with faculty to study or work on class assignments at least several times per month

2009-2010 Longview first-year students - FLYT

Social Media as a bad word

• Social media has become a bad word because of its misuse or mischaracterization.

• Celebrities like Ashton Cutcher, Shaq, the Kardashians, Justin Beiber…etc… etc…

Successful Social Media at MCC• Facebook/Twitter accounts:– 350 Follower, 150 weekly page views for campus

specific events– 10,000 photo views (out of 375)

• Classroom Blogs– Associate Dean Marvin Aaron’s humanities blog

• The MCC Insider – launched Aug 2010:– 1,000+ readers a day.– Averaging 12 comments a week.– Linked from external media and other sources

Longview Facebook Analytics Dec 2009-Current) Google data tracking (Aug 2010-Current)

Teaching effectiveness now ‘How To’

• “Students don't need to be taught how to use technology. They need to see it modeled and be shown how it can impact and greatly improve their lives. They'll learn the how on their own.”

What can it do for me?

• Inviting and simple:– The design and ease of use in Facebook means we

don’t have to spend time re-teaching each class how to use the networking functions

What can it do for me?• Promotes networking and connections:– Mark Johnson, adjunct instructor at MCC-

Longview– Group projects and interaction

What can it do for me?

• Discourse and discussion out of class:• UC-Berkeley – Collaborative computer

courses.– 63% of all work was done after hours online– Student completion of assignments increased– Quality of worked increased– Student satisfaction of course/assignments

increasedhttp://coe.berkeley.edu/news-center/publications/engineering-news

What can it do for me?

• Connect with “on the fence” students:– These are the students that are too shy, lazy or

busy to connect with peers and mentors in class.– Quick notifications, messages reminders, etc.

http://www.webs05.com/2007/09/27/facebook-classroom-management-and-teaching.html

What can it do for me?

• Reinforce your expertise and current knowledge of your subject.– Readings, articles, blog posts, etc– Easily shared to all connections and students in a

single place allowing them a chance to think and comment at their pace.

Integrate and blend

• This is not intended to replace or eliminate old systems or classroom methods.

• This only works when you adopt it as part of your regular working routine– How often do you check e-mail?– Read the paper?– Check voicemail?

MCC’s challenge• Our Experiment• We want to spend a year counseling and walking you

through these programs and social media outlets• Our goal is to teach you how this can be an effective

use in your classroom.• We will provide hands-on training and show you

how to manage your time, privacy and workload when it comes to these online tools.

• Collect data and (good or bad) will present it in a year to the rest of our peers.

Thank you.• Questions?