social media in prevention #wspc2011
Post on 21-Oct-2014
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A getting started 101 social media workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com/wspc2011TRANSCRIPT
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Social Media in PreventionWisconsin State Prevention Conference
LaDonna Coy, MHR, CPS, CDLA
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LaDonna Coy, MHR, CPS, CDLA
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are you curious
about Social
Media?
Where
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ObjectivesReview media distinctions See how the landscape has changedAssess positions in the landscapeAssess our orientation to push/pullUse capacity building toolsIdentify & share examples & toolsChoose a single action step
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SocialMedia?
What is . . .
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What are all these things then?
SocialMedia
Tools
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So, Social
Mediais just
anotherChannel?
Not exactly.
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Traditional Media
Newspaper
Television Radio
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Social Marketing
}Social marketing is like
Traditional Media
with a Social Twist
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Social Media Marketing
Reach
MessageControl
Channels
PR
VOooh, more
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The Social Media Shift
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The Age of Push
Brown et al. (2010) The Power of Pull
ContentCo
ntro
lBroadcast
Marketing
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The Age of Pull
offline
online
Comment
Listen-Learn
Connect
Colla
bora
teShare
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Pull = Networked Expertise
Knowledge gets shared throughout Networks
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Remember the Gulf Oil Disaster?
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Turn the Megaphone Around
Listen
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Assessment
Whoare yourPeople?
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Mapping Presence
Where?Who?
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PresenceSocialMediaDefining
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Why do we listen?
• be informed about issues and norms• understand & honor perspectives • engage in conversations that matter• opportunities to interact with the
community • learn with and from our community
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Listen & Track
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do you get started with
So, how
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http://alerts.google.com
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Type of Search
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How often?
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Your Email
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Really
SimpleSyndication
RSS is …
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RSS is … the waiter
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Delivering Your Order
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Now what? So,
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Listening Tracking
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Listening Tracking - Source
CoalitionProviderAgency/Org Main Stream MediaIndividual
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Listening Tracking - Sentiment
PositiveNegative
Neutral
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Track it ... then what?
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Pull = Networked Expertise
Knowledge gets shared throughout Networks
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PresenceSocialMediaDefining
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Website
FB
PresenceSocialMediaDefining
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Website
FB
PresenceSocialMediaDefining
Conferences Meetings
Events
OtherMediaData
Articles Editorials
PapersStories
Blogs
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Comment
ListenConnect
Collaborate Shar
e
Weave Your Presence
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SoMe & Community Framework
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Listening opens the
Door to ...
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Comment &Contribute
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Correct Misinformation
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Share &Network
Create Buzz
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Participate & Collaborate
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ShareYour Stories?
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WhatQuestionsdo you have?
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What one step will you take to increase your
Presence online?
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References & Resources
• Twitter feed, http://search.twitter.com enter #wspc2011 • Slides at http://www.slideshare.net/ladcoy• All other tools posted to: http://technologyinprevention.wikispaces.com/
WISC2011 • Social Media & Community Framework http://bit.ly/axnlOm• Social Media-Traditional Media Distinctions (PDF) http://bit.ly/m2pzrq• Brown et al, (2010) The Power of Pull • HBR A Brief History of the Power of Pull http://bit.ly/moQs9e • Li & Bernoff, (2009) Groundswell • Kanter & Fine (2010) The Networked Nonprofit• Block, P. Community: (2009)The Structure of Belonging • Block, P. (2010) The Abundant Community• Shirky, C. (2009) Here Comes Everybody• Social Networking (Forrester) http://bit.ly/9H12cn
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Photo Citations
• Photo Source: Creative Commons http://www.flickr.com/photos/11018968@N00/4656148830
• Remaining photo from istockphoto.com or my personal archive
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This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA for the Wisconsin State Prevention Conference, June 14-16, 2011. Delivered in agreement with the Central Regional Team, Centers for the Application of Prevention Technologies.