social media for public health - health promotion and disease prevention directorate

@hpdpmalta @stefanbuttigieg - #socialmedia #hpdpmalta #publichealth

Social Media = Public HealthSinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367. http://doi.org/10.1016/j.jpainsymman.2011.12.089


Stefan ButtigiegSpecialist Trainee in Public Health MedicineMSc Candidate – Health Informatics & Public

Health

Twitter - @stefanbuttigieg

Facebook – Stefan Buttigieg

Snapchat – stefanbuttigieg

LinkedIn – Stefan Buttigieg

Youtube – youtube.com/c/StefanButtigieg

Google+ - Stefan Buttigieg

Instagram – stefanbuttigieg


AGENDA

Why?

What?

How?

When?


Why?WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?


SOCIAL MEDIAIN ONE MINUTE


millionmessages


tweets


profile views


photos uploaded


swipes


hours of video


Not Convinced Yet?SOME MORE GRAPHS…..

SOURCE : STATISTA.COM


Share of individuals in Malta participating in social networks


Share of households that use desktop or portable computers to access the

internet in Malta from 2005 to 2014


Share of individuals accessing the internet via mobile devices in Malta in 2016


What?SOCIAL MEDIA


Any Recommendations?THERE ARE SO MANY!


Magic

6


Facebook

• Pages/Sponsored Posts

• Live

• Events

• Location/Check-In

• Messaging

• Sharing & Editing(Photos, Videos, Albums)


YouTube

• Video

• Live-Streaming

• Channel

• Trending Videos

• Playlists


Wordpress

• Blogging

• Self-Hosted and Wordpress.com

• Flexible and Endless Potential for

Multiple Applications

• Plug-in


Twitter

• Tweets

• Polls

• Hashtags

• Direct Messaging

• Trends

• Live-Stream


LinkedIn

• Company Pages

• Professional Profile

• Discussion Groups

• Article Writing and Sharing


Instagram

• Photos and Stories

• Short Videos

• Sponsored Posts

• Photo Editing


Magic

6


7


Quick ExerciseSOCIAL MEDIA


Split up into groups of two/three!

Try out a Twitter Search

Sign up to a Social Network!

Show off your profiles!

Tweet about this event!


How?SOCIAL MEDIA

@hpdpmalta @stefanbuttigieg- #socialmedia #hpdpmalta

#publichealth

Hootsuite Benefits

Supports Facebook, Twitter, LinkedIn from one place

Social Media Manager

Mobile Applications


#publichealth

Buffer Benefits

Supports Multiple Networks

Posts at the right times!

Social Media Manager

Mobile Applications


#publichealth

Canva.com Fool-Proof way to create

great content for Social

Media at the right size and

with multiple resources for

design!

Multiple Templates

Graphic Design Website

iPad App


#publichealth

Facebook Pages Manager

Manage your Facebook Pages from One Place

Insights and Analytics

Publish Posts, Photos, Videos and Events

Manage Adverts

Mobile Application


#publichealth

Twitter Support Multiple Accounts

Posts

Direct Messaging

Trends

Push Notifications

Mobile Application


#publichealth

Adobe Post Creating Great and Attractive Content from your Mobile Device

Templates

Remix Designs

Mobile Application

Canva.com Alternative for Mobile


When?SOCIAL MEDIA


Bonus!THE FUTURE TO LOOK OUT FOR..


Practical Use CasesHOW DO PUBLIC HEALTH RESEARCHERS USE SOCIAL MEDIA


Public Health Surveillance

Health Information Campaigns

Nutrition and Dietetics

Mental Health

Predicting Disease

Text Mining

Food Hazard Event Extraction

Digital Epidemiology

Targeted Ad Campaigns


Thank YouANY QUESTIONS

social media for public health - health promotion and disease prevention directorate

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