cars webinar: social media in substance abuse prevention
DESCRIPTION
People in prevention are discovering ways to put social media to work for prevention to expand reach, build capacity, influence norms and engage people. This webinar offered through the Community Prevention Initiative (CPI) was funded by ADP and administered by the Center for Applied Research Solutions (CARS). Presented by LaDonna Coy, Learning Chi.TRANSCRIPT
Social Media in Substance Abuse Prevention
Indispensible Tools for Expanding Reach, Building Capacity and
Influencing Norms
Webinars are offered through the Community Prevention Initiative (CPI), which is funded by the California Department of Alcohol and Drug Programs (ADP)
and administered by the Center for Applied Research Solutions (CARS).
LaDonna Coy, MHR, CPS, CDLA Learning Chi, Inc.
www.ladonnacoy.com
April, 2013
2
Primary Prevention Capacity building w/ Social media and live
Virtual Learning, Training, Interactive webinars
Clients/Partners• CSAP / CAPT• CADCA• CARS• Kansas BHS & Prevention
Network • Kansas Family Partnership• Kansas Head Start Association• Eagle Ridge Institute • Omega Point International• Paxis, Inc• PIRE• Safe & Caring Schools• Collaborative Conversations • Oregon Research Institute• ODMHSAS • Free Spirit Publishing• Washington DSHS/DBHR• Wisconsin Clearinghouse• MIPH
The surest way to provoke the imagination is to seek
out environments you have no experience with.
LaDonna CoyMHR, CPS, CDLA
3
Whereare you
curious?
Learning Objectives
• Define social media• Identify distinctions between traditional
and social media• Recognize the value of social media
Assessment (listening)• Outline/Map your social media presence• Discover the right social media tools for
your goals
Do you remember …
B.E.
We create the technology and then …
..the technologycreates
us!
SocialMedia?
What is . . .
Whyis social mediaimportantto prevention?
Social Media is ...
a game changer
When we change the way we communicate,
we change society.--Clay Shirky
In a simpler time …
Now … networked learning
Then and NowExpert to audience Networked expertisePresentation Interaction Reach EngageCurriculum & training Social & Informal learningInformation focus Relationship focusSearch SubscribeService delivery Community engagementSilos & Gatekeepers Open access/NetworkCooperation to Collaboration Collaboration to Collective
actionContent management Community management
Where & Howis social media
being used in prevention?
If you have goals to:• Assess/gather data• Provide information • Build networks• Host conversations• Collaborate on projects• Increase awareness/visibility • Recruit members or supporters• Extend the life of Trainings/events
Assess/gather data
Meet Sarah FischerKansas SPF SIG Project Manager
17
Vanity SearchHave you done a search on your own name?
•Yes•No
Vanity Search
• Organization or coalition name
• Director/Project Coordinator’s name
• Key Stakeholders or Partners
• Your Topic or Issue
• Notice other organizations popping up with yours on first page of search
• Use alternative search engines e.g. Twitter, Bing, Yahoo, etc
Netvibes
Crowdsourcing
Meet Kansas Family Partnership
Provide information
Visual Networking
Increase awareness/visibility
Meet Brenda RhodesOutreach Specialist
Southwest Prevention Center
Collaborate on Projects – Build Network
Meet the KPN StewardsKansas Prevention Network
The Collaboratory
Recruit members/supporters
Vickie Adams Coalition Director
Circles of San Antonio
Recruit members/supporters
http://www.youtube.com/watch?v=sAdkOZdU5Bc
Safe Streets CoalitionTopeka, KS
Extend the life of Trainings/Events
Hashtag: #TSTEngage
Kansas Prevention Network
Quarterly Virtual ShareFest
Host online Events
3232
X
AlertsRSS ReaderUserVoiceSocial NetworksWikisE-NewslettersVideoMicrobloggingPresentations/Events
33
36%
Source: http://bit.ly/9NBmcc
36%
36%
23%
68%
73%
14%
2011 Social Technographics
34
Creators
35
Conversationalists
36
Critics
37
Collectors > now Curators
38
Joiners
39
Spectators
40
Inactives
Where are you
Now?
42
Online/Offline
OnlineOffline
43
44
Getting Started Developing Your Presence
Social Media Audit
Practice Maturity Scale
How many utensils & containers does it take to make dinner?
How do we choose our tools?
Social Media FormulaCreate Your
52
Assess
Capacity
PlanImplem
ent
Evalu
ation
SPF-eSocial Media
Developing Your Presence
54
The dance has changedOur Work
Curate
When we change the way we communicate,
we change society.--Clay Shirky
56
We connect & engage in social media or become increasingly irrelevant
These things I know ...
It’s about our conversations and free range learning
We’ve entered the Age of Participation
We have the tools of mass collaboration
Now … to change our “thinking”
Thank you for your participation!
Please don’t forget to fill out the evaluation.
Center for Applied Research Solutions
(CARS)
923 College AvenueSanta Rosa, California 95404
707.568.3800 Phone707.568.3810 Faxwww.cars-rp.org
Photo Citations• Moth http://www.flickr.com/photos/28859335@N00/135824507• Protest http://www.flickr.com/photos/editor/4656148830/• Network illustrations http://socialmedia.wikispaces.com/Communications+game • Network http://www.flickr.com/photos/luc/1824234195/ • Map http://www.flickr.com/photos/ross/481518848/• Groundswell ladder http://bit.ly/9NBmcc (Forrester)• Groundswell 3-year trend Source: http://bit.ly/arCgyr (Forrester) • Forrester’s Empowerment Social maturity scale http://bit.ly/ojBXYr • Cat http://www.flickr.com/photos/66164549@N00/2487291985/ • Dog http://www.flickr.com/photos/brutalworks/39868154/• Social media periodic table http://www.cadca.org/content/periodic-table-social-media-tools • Café http://www.flickr.com/photos/graphicfootprints/• Toolbox http://www.flickr.com/photos/zakh/337938459/ • Listening http://www.flickr.com/photos/amylenzo/119927340/
References & References• Shirky, Clay, (2009) Here Comes Everybody. • Bozarth, J. (2010). Social Media for Trainers.• Li, C., Bernoff, J. (2011) Groundswell: Winning in a World Transformed by Social Technologies
(audible version)• Kanter, Beth & Fine, Allison (2010). The Networked NonProfit: Connecting with Social Media
to Drive Change• Pew Internet & American Life Project
http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx • Meeting Roles (PLANC) http://technologyinprevention.wikispaces.com/file/view/
NewPLANC.pdf (PDF)• Groundswell ladder http://bit.ly/9NBmcc (Forrester)• Groundswell 3-year trend Source: http://bit.ly/arCgyr (Forrester) • Forrester’s Empowerment Social maturity scale http://bit.ly/ojBXYr • Spidergram
http://technologyinprevention.wikispaces.com/file/view/WhereNHowRev031709.pdf (PDF) • Developing Your Presence
http://www.flickr.com/photos/coyenator/5996776090/in/photostream • Coalitions Social Media Communications Audit http
://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc (DOC)• Social Media Periodic Table http://www.cadca.org/content/periodic-table-social-media-tools
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning Chi, Inc. for the Center for Applied Research Solutions, April, 2013.