social media in nonprofit program & service delivery
DESCRIPTION
These slides were originally created for a webinar with NTEN on October 26, 2010 - The webinar discussed opportunities for using social media to expand and open up programs in nonprofit organizations. Connect and continue the conversation at http://amysampleward.orgTRANSCRIPT
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http://amysampleward.org Amy Sample Ward http://netsquared.org
Using Social Media in Program Delivery
Amy Sample WardOctober 26, 2010
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Welcome
I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
http://amysampleward.org | @amyrsward | [email protected]
Transparency: I might work for TechSoup Global and was asked to present by NTEN, but I am presenting from a tool agnostic position. Likewise, I invite everyone on this call to join me in recognizing that all organizations face a different set of needs around capacity, funding, and community that impact tool choices.
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Agenda
• Definitions• Opportunities• Best Practice• Questions • Discussion
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Definitions: Community
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Definitions: Social Media
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Definitions: Programs
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Engagement
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Opportunities
• Volunteers & board members
• Education• Accessibility• Scale
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Volunteers
• Recruitment• Knowledge Sharing• Leadership
Questions to consider:How do you engage with volunteers now? Does your online community know how they can
volunteer with you?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Volunteer: Recruitment
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Volunteer: Knowledge Sharing
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Volunteer: Leadership Development
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Educational Programs
• Webinars & Videos• Forums & Blogs• Live Chats• Slideshare & Toolkits
Questions to consider:What common questions do you receive offline or on
the phone? What information is often lost on your website due to
length or topic?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Education: Video & Webinar
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Education: Forums & Blogs
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Education: Live Chats
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Education: Slideshare & Toolkits
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Accessibility
• Sharing videos, live streaming• Post minutes, notes, information• Public outreach, feedback
Questions to consider:Which events, conversations, or other
engagements are closed or limited?What content are you already archiving?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Access: Video
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Access: Information
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Access: Feedback
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Scaling Programs
• Open up resources• Create a toolkit• Distribute messages
Questions to consider:Where can social media support replication?Which hubs in the network can change to
distribution points?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Scale: Share Resources
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Scale: Create Toolkits
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Scale: Distribute Messages
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Best Practice
• Goals – sweet spot• Connect – offline• Strategy – sustained engagement
Questions to consider:How can social media support our work?Which tools are already integrated in our work
and integrated in our community?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Goals
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Connect
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Strategy
http://amysampleward.org Amy Sample Ward http://netsquared.org
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1 Thing to do Today
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Photo Credits
• Slide 4: http://www.flickr.com/photos/comedynose/4230176889/ • Slide 5: http://flickr.com/photos/efleming/237379252/• Slide 6: http://www.flickr.com/photos/ivanwalsh/3677282034/• Slide 7: http://www.flickr.com/photos/mwichary/2356663850/• Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/• Slide 9: http://www.flickr.com/photos/dahlstroms/3610837909/ • Slide 31: http://www.flickr.com/photos/theknowlesgallery/4536616288/• Slide 33: http://www.flickr.com/photos/-bast-/349497988/
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Questions & Discussion
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Thanks!
I look forward to continuing the conversation with all of you:
http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org
@amyrsward@netsquared
http://amysampleward.org Amy Sample Ward http://netsquared.org