adventures in nonprofit social media
DESCRIPTION
How theTRANSCRIPT
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Adventures in NonProfit Social Media
From promotion to engagement
Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of [email protected] / @darbyDARNIT
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A little background
Approaching 200,000 wishes granted
Strong brand awareness
Lots of one-way storytelling
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Ready…Fire…Aim!
Let’s raise some money!
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Social media marries two primary interests
Emotional Practical
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Don’t worry so much about Fundraising
Worry more about Connection & Cultivation
The rules are the same as before
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who before what
Donors – Volunteers – Employees – Boards – Sponsors – Vendors
Strategy and goals before tactics
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Go where your targets are
Tip: Gmail can help find where your contacts are
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Listen
Monitor your brand, competitors, and influencers
TechnoratiAllTop
SocialMentionGoogle AlertsTwitter Search
TweetDeckTwazzup
HootSuite
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Engage on key fronts
BlogsMobile
Organic SEO & paid searchSet up social media profiles
Integrate social tools into websiteCreate communities (Ning/Facebook/branded)
ConnectEducateDialogue
Offer valueAddress issues
Ask for input/supportEasy on the self-promotion
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Measure key metrics
Bit.ly Swix
Radian6Google AnalyticsFacebook Insights
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3 years ago… dominated social
Tools and Tactics Change
10 years ago… dominated
search
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300 million US subscribers45 million smartphones100 million mobile Facebook users
- Browsing- Social Media- GeoLocation- Text Campaigns
“Ooh, we need a mobile app”
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Excellent blogs and Twitter superstars:
ConvinceAndConvert.com - @jaybaer
ChrisBrogan.com - @chrisbrogan
BrianSolis.com - @briansolis
SocialMediaExplorer.com - @jasonfalls
GaryVaynerchuk.com - @garyvee
BethKanter.org - @bethkanter
Scoblelizer.com - @scobleizer
SethGodin.Typepad.com
Spend time learning
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QUESTIONS?
Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of [email protected] / @darbyDARNIT
wish.org / @makeawish
THANK YOU!