social media in hr
Post on 18-Oct-2014
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DESCRIPTION
Social media has taken the business world by storm. Many companies struggleas they try to build successful strategies with social networking tools. When usedpurposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;and how to measure social media ROI (Return on Investment). Be the catalystfor managing the social media challenges in your organization!TRANSCRIPT
Social Media in HRHarold FordHRMG Solutions
Objectives
• A (quick) Intro to Social Media• How HR can Leverage the
Social Universe • Building a Social Media Strategy• Web 2.0 Tools to Use• World Class Examples
Who is this guy?
• Self-Professed Geek• Early Adopter• HR Strategist• HR/Payroll Systems Expert• Trusted Advisor• Social Media Advocate
What do you think of when you hear the term ‘Social Media’?
Social Media Issues Fears
• Information Overload• Security Risk• Productivity Killer• Negative Branding• Legal Risks
Social Media Myths
• It’s just a fad• It’s for kids• It will hurt our brand• We can BAN its use
Social Media Business Uses
Business Branding Marketing Public Relations Customer Service Loyalty Building Customer Acquisition Networking
Human Resources Sourcing & Recruiting Onboarding Learning Scheduling Thought Leadership Engagement Communications
Evolution of Recruiting
Web 1.0• Post to job board• (Push information out)• Large, unknown audience • Unfiltered applications• Superficial contact
Web 2.0• Many-to-Many dialogue• Rich media experience• Targeted, niche audience• Viral distribution• Qualitative contact
Reasons to Recruit Socially
• Cost• Fish Where the Fish Are• Candidates aren’t Candidates• Candidates are Smarter• Relationship Building• Corporate Transparency
• Pic of Ethan
YOUR Social Media Strategy
1. Define your Goals & Objectives2. Learn the Lingo3. Optimize Your Foundation4. Build & Brand5. Take Small Steps But Be Active6. Experiment, Measure, & Analyze
1. Defining Goals & Objectives
Identify 3-5 Potential Benefits– Decreased Cost per Hire– Better Quality of Candidates– Decreased Time to Fill– Higher Job Offer Acceptance Rates– Better Hires– Longer Retention Rates
1. Defining Goals & Objectives
Identify 3-5 Potential Benefits– Contact with Passive Job Seekers– Increased Engagement– Better Candidate Experience– Increased Employer Visibility– Increased Brand Loyalty/Awareness– Search Engine Optimization– Competitive Advantage
2. Learn the Lingo
3. Optimize Your Foundation
• “Sell” your company– Vision & Mission– Values & Culture– Employment
• Provide Content– Blog, Video, Documents
• Be “Mobile Enabled”
3. Optimize Your Foundation
3. Optimize Your Foundation
4. Build & Brand
• Content Syndication (RSS)• Mashup Advertising• Social Network Pages• Social Media Advertising• Gadgets/Widgets
Real Simple Syndication
• RSS Feeds– Standardize your message– Syndicate it to the web – Automate the delivery– Broadcast everywhere
Real Simple Syndication
• Why?– 75 million Online Resumes– Referrals/Forwards– Reference Checking
• How?– LinkedIn Jobs/Recruiter– Professional Groups– Company Details– Question & Answer
• Why?– 500 Million Users– High Daily Activity– Detailed Profiles
• How?– Business & Fan Pages– Groups & Events– Widgets & Applications
• Why?– Find People (105 Million)– Real-Time Engagement– Post your #jobs
• How– Post/Link to Career Content– Use Third Party Sites/Tools– Research
Other Great Tools
• Bit.ly– URL Shortener
• AddThis– Allow others to share
your jobs, blogs, etc.
http://www.hrmgsolutions.com/blog/harold-fords-event-calendar/
5. Small Steps but Be Active
• Small Steps– Pilot Program– Split Sample
• Be Active– Quality over Quantity– Engage your network– Try new tools
6. Experiment, Measure, & Analyze
• Metrics– Google Analytics– Bit.ly– Social Mention– Hootesuite– Facebook Insights– Twitalyzer– TweetStats
World Class Examples
World Class Examples
Microsoft
Proctor & Gamble
Sodexo
IBM
Wendy’s
Nestle
Best Buy
Thank You!www.linkedin.com/in/haroldgfordiii