social media in china

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Social Media in China Barcamp Gold Coast Nov 29, 2008 Des Walsh http://barcamp.org/ BarCampGoldCoast

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Background for general introduction to use of social media in China, for barcamp Gold Coast, Australia, Nov 29, 2008 http://barcamp.org/BarCampGoldCoast

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Page 1: Social Media In China

Social Media in China

Barcamp Gold Coast  Nov 29, 2008 

Des Walsh

http://barcamp.org/BarCampGoldCoast

Page 2: Social Media In China
Page 3: Social Media In China

http://www.tinyurl.com/ccnic0808 

Statistical Survey Report on the Internet Development in China

22nd Report

Context: China Netizenry

Page 4: Social Media In China

Internet Users June 2008

China    253 millionUSA      230 million

19.1% of China population

21.1% world average

http://tinyurl.com/ccnic0808

Page 5: Social Media In China

More CNNIC Report Stats  

Women comprise 46.4% of Internet users ("netizens") 

Most netizens - 68% - under 30 

73 m (28.9% of netizens) accessed net via mobile   

Median online time 14 hours 

107 m (42.3%) have personal blog/personal space    

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Stats from company http://tinyurl.com/tencenten

Goal: "one-stop, online life service”

QQ IM registered users 856.2 million

QQ active users over 355.1 million

QQ Games has had 4.4 million online simultaneously

Land of Big Numbers

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Jesse Thomas & Brian Solis Conversation Prism 

http://tinyurl.com/bsprism

Page 11: Social Media In China

CIC’s China version of the prism

http://tinyurl.com/sfprism

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Microblogging

Page 13: Social Media In China

http://tinyurl.com/chinasocmed

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Social Media in China

Some blogs that help me understand and keep up

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http://www.lostlaowai.com/blog

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http://seeisee.com/index.php/sam

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http://digitalwatch.ogilvy.com.cn/en/

Page 18: Social Media In China

http://rconversation.blogs.com

Page 19: Social Media In China

http://www.danwei.org

Page 20: Social Media In China

http://www.onemanbandwidth.com/wordpress/

Page 21: Social Media In China

http://www.chinalawblog.com/

Page 22: Social Media In China

http://china.alltop.com

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http://socialmedia.alltop.com

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Elliott Ng on Creativity & Adaptivity in China

http://tinyurl.com/elliottcn

#cnbloggercon on Twitter

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Credits

• Photo Forbidden City, Beijing, by Praziquantel, via Flickr, Creative Commons http://tinyurl.com/praziq

• CCNIC Survey http://www.tinyurl.com/ccnic0808• All logos are copyright or trade marks of their respective

organisations

• Conversation Prism used with express permission of Brian

Solis (“free to use and share”) - http://tinyurl.com/bsprism

Page 27: Social Media In China

Xie xie (Thank you)

www.deswalsh.com

Twitter/Skype: deswalsh

LinkedIn: http://www.linkedin.com/in/deswalsh

E: [email protected]

M: 0413 089 355