social media in 7 questions
DESCRIPTION
I had the honor of speaking with the 2014 LDC Leadership class on June 4 and presented this talk on "Social Media in 7-Questions." Please download and enjoy.TRANSCRIPT
Social Media in 7-Questions
Michelle Post, Ph.D., CSMS
Lessons to Learn
7. HOW?
1. What
2. Why
3. Who
4. Where
5. When
6. What
Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw
Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5
Social media networks [Image file]. (2014). Retrieved from http://bit.ly/1eZBSW7
Facebook Weekdays 6-8am & 2-5pm
Twitter Weekends 1-3pm
LinkedIn 7-8:30am &
5-6pm
Pinterest Saturday
2-4pm & 8-11pm
Google+ 9-11am
Blogs Mon, Fri & Sat
11am
Dyer, P. (2014, March 10). When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN
Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved from http://www.domo.com/learn/data-never-sleeps-2
HOW Build A
Social Media Strategy
1. Plan
2. Goals
3. Audience 4. Platforms
5. Listen
6. Engage
7. Measure
Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc
MORE ABOUT SOCIAL MEDIA
Social Media is . . .
• All about the SOCIAL
• Engage – Have Conversations
• Tell Your Story • Be Useful • ADD VALUE –
80/20 Rule
Know Your Purpose for Social Media
Brand Awareness
Increase Leads
Customer Retention
Launch a Product /
Service
Increase Sales
Establish Yourself as an
Expert
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
Know the C's of Social Media
Confidence
Consistency
Critical Thinking
Care
Common Sense
Communicate
Creativity
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
Remember Social Media Takes Time
Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
How to Build a Better Business
MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business
ABOUT DR. MICHELLE POST, CSMS
Michelle Post, Ph.D., CSMS
Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, trainer, and developer. Her desire to connect and inspire throughout nearly three decades of career, translates into her ongoing effort to help the development of ideas, people and content, led her to create an eclectic curriculum, including many independent ventures, such as her own imprint, Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.
RESOURCES, RESOURCES, & RESOURCES
Resources • Check out my Pinterest Boards -
http://www.pinterest.com/mpostphd/ • Check out my Slideshare presentations -
http://www.slideshare.net/mpostphd • 4 Business Uses for Social Media -
http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring -
http://socialmediatoday.com/jvocell/914271/5-social-media-metrics-you-should-be-monitoring
• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/
Resources • 26 Tips for Getting Started With Social Media Marketing -
http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/
• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
• Dig deeper than social media alone - http://outright.com/blog/start_with_social_dig_deeper/
• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media
• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194
Resources
• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/
• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8
• Social media revolution 2013 [Video] - http://www.youtube.com/watch?v=QUCfFcchw1w
• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/
Resources
• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/
• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ
• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png
• The Conversation Prism - http://www.conversationprism.com//
Resources
• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/
• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map
• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/
REFERENCES
References • Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved
from http://www.domo.com/learn/data-never-sleeps-2 • Dyer, P. (2014, March 10). When to Post on Facebook, Twitter,
Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN
• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.
• MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business
References
• Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5
• Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc
• Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
References • Private Solutions, LLC. (2012). Social media time management
infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
• Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
• Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
• Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw