all your social media questions answered 7 9-14
DESCRIPTION
Presentation on the basics of social media marketing for the Santa Cruz Women's Council of REALTOR'S meeting 7/9/14.TRANSCRIPT
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Your Social Media QuestionsAnswered
by Maggie Barr, REALTOR®Century 21 M&M and AssociatesJuly 9, 2014
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Power Start Media 2
Agenda• Why Use Social Media?• Overview of Sites – Facebook– Google Plus– LinkedIn– Twitter– You Tube
• How Should You Use Social Media?
4/23/2013
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Power Start Media
Why Use Social Media?
4/23/2013
• Boost traffic to your website• Improve your website’s search engine ranking (SEO)• Prove you are technically up-to-date• Demonstrate expertise
– foreclosures, vacation homes, commercial
• Improve visibility of your listings• Network with other realtors and experts
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Power Start Media 4
Social Media Sites
4/23/2013
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Power Start Media4/23/2013
• Facebook– Great for consumers– Good for Business-to-Business
• Google+– Copy-cat of Facebook by Google
• LinkedIn– Provides credibility for all business types
• Twitter– Great for your enthusiast customers
• YouTube– Video content gets more clicks & engagement
Top Social Media Portals for Real Estate
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Maggie Barr 67/9/2014
Facebook• Use your personal
profile to encourage referrals from friends, family, and their connections• Post articles about
buying and selling homes, and the market in general
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Maggie Barr 77/9/2014
Facebook Business Page• Use your business
page to post articles and content on behalf of yourself as a REALTOR, or for your office
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Maggie Barr 87/9/2014
Google+Personal Profile• Profiles just like
Facebook• Establishes you as
an authority with Google• Demonstrate your
industry knowledge
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Maggie Barr 97/9/2014
Google+ Business Page• Increase your
website SEO score• Establishes you a
business • Includes a
Google Maps listing, once you verify your address
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Maggie Barr 107/9/2014
Google+ Business Page• Increase your
website SEO score• Establishes you as
an authority with Google• Includes a Google
Maps listing once you verify your address
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Maggie Barr 11
7/9/2014
• Post a profile with your resume and areas of expertise• Clients will use this
to validate your credibility• Friends, peers and
clients can Endorse you or write a Recommendation
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• Post a profile with your resume and areas of expertise• Clients will use this
to validate your credibility• Friends, peers and
clients can Endorse you or write a Recommendation
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Maggie Barr 137/9/2014
Twitter• Great for targeting
enthusiasts who like to read about a specific topic• Not as valuable for
driving awareness• If someone knows
you however, they might follow you
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Maggie Barr 147/9/2014
YouTube
• Post your listing videos• Post a personal blog
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Maggie Barr 157/9/2014
How Should You Use Social Media?
1. Set up sites & put links on your website so people can find you, learn about you, and contact you everywhere
2. Post on each page 1-2 times per week to stay top-of-mind3. Respond to inquires and leads4. Advertise on Facebook