what’s #trending in social media A Guidance Counsellor’s Guide to

@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB

@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB

Less then 10 years ago…

http://facebook.com

FACEBOOK didn’t exist

TWITTER was still a sound

The CLOUD was in the sky

4G was a parking space

LINKEDIN was a prison

APPLICATIONS were what you sent to college

SKYPE was a typo

Less then 10 years ago

“Facebook didn't exist,

Twitter was still a sound,

the cloud was still in the sky,

4G was a parking place,

LinkedIn was a prison,

applications were what you sent to college,

and Skype was a typo."

-Thomas Friedman,

NY Times columnist & Pulitzer Prize winning author

It’s easy to feel overwhelmed by it all

It’s just a really fast communications channel

• If social media were high school

kids (An overview of the top social sites

in 2013)

• How social media is being used by

students, teachers and counsellors

• What’s #trending on social media

• A little advice from me

• Questions

Today’s talking points

If social media were a high school in 2013…

Facebook “The Big Man” Facebook would be the popular kid

Twitter aka “The reporter” Twitter would be the chatty one

YouTube aka Mr. Hollywood YouTube would be the drama kid

Pinterest aka Material Girl Pinterest would be the cheerleader

Linkedin Student Body President Linkedin would be the kid who’s going places

Tumblr “The self-expressed explorer” Tumblr is the self expressed explorer kid

Instagram is the “Hey look at me!” kid

SnapChat would be that kid who disappears

Google Plus Google Plus would be the rich kid with tech toys

How are students using it

How educators are using it

Facebook resource for counsellors

This resource examines four

key areas that affect school

counselors in the technology

world:

1. Developing their school's

Internet policy

2. Responding to online

incidents that impact learning

conditions

3. Detecting at-risk behavior

4. Teaching their students

"digital citizenship"

What’s #TRENDING in 2013?

#Mobile

#Video

#Gamification

#PersonalBranding #PersonalBranding

#Privacy #Privacy

#Newsjacking

#Memes #Memes

#Influencers

#Crowdsourcing

My two cents

Don’t ignore social media (it’s not a fad)

Learn the language

Develop policies and guidelines

Don’t start without these

You can’t be on every social media channel

Involve students in the process

Identify and leverage influencers

Make your content bite-sized

Will someone want to share it? Share and curate content others will value

Measure your efforts

Have fun and be creative

She’s coming Continue to learn because she’s coming

Questions?

Thank you! Let’s get connected.

Cher Jones Social Media Speaker &Trainer, Socially Active

Cher is an accomplished corporate communications

and PR professional with 15 years of experience.

She has worked with several leading Canadian

companies and for one of the largest municipal

governments in Canada. Through her company

Socially Active, she provides fun and highly engaging

social media training workshops, coaching sessions,

talks and keynotes. Cher helps businesses and

organizations educate their employees with the

knowledge needed to participate responsibly,

effectively and strategically online. She`s often invited

to share her social media knowledge and experience

at conventions, corporate events and on industry

panels.

For more information:

www.sociallyactive.ca

cher@sociallyactive.ca

416-970-0546

Linkedin: ca.linkedin.com/in/itscherjones/

Twitter: http://twitter.com/itscherjones