social media has ruined your business: tactics
DESCRIPTION
An addendum presentation to the mainstage one given to an audience of Prince Edward Island entrepreneurs at the 2010 Atlantic Entrepreneurship Expo. Sadly best suited to having someone walk you through the slides there may still be something of value to pull out of this one. Although, to be honest, it's almost the digital equivalent of a mime.TRANSCRIPT
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Social Media TacticsMay 12, 2010
Courtesy of
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Thanks!
Rick Jessup
[email protected]@RickJessup
www.rickjessup.comwww.58ninety.com
Thanks to for the invite!
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why listen to Rick?
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who is this guy
• Online in 1990
• Web design in 1995
• Blogging in 1996
• Speaking on digital in 1997
• Over 20 years of web experience
• Over 15 years managing strategy
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1. Have a Purpose
have goals behind your strategy and work to achieve them
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2. Be Authentic
nobody cares about your pitch, they care about communication
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3. Be Transparent
be honest, be open and tell the truth
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4. Understand and Allow Community
if given the opportunity your community will monitor itself
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5. Always Offer Value
your customer doesn’t owe you anything
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6. Dollars and Time Aren’t Free
like all advertising you get what you put into it
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7. Challenge Yourself
jump in; only you or your competitor can be first
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8. Steal From Your Customers
sometimes they have the best ideas, use them as a focus group
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9. Online Isn’t an Island
treat social as an outpost; an extension of offline efforts
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10. Track Results
set yourself up for success and track your ROI