Media Relations:Trends, Tips and Tactics

Brett SimonMedia Relations Manager

PR Newswire

PRN Audience Development

Victoria Harres Akers

Brett Simon Christine Cubé Thomas Hynes

Director, Audience Development (TX)

Media Relations Manager (NY)

Media Relations Manager (CA)

Blogger Relations Manager (NY)

PR Week/PR Newswire Annual Media Survey

• 1,300 Journalists

• 1,385 Public Relations

Media Trends

• What’s changed?– 72% increased workload– 37% tweeting– 39% blogging– 24% using social media for experts

• PR Pitches/Research– 84% prefer email– 46% read blogs– 33% use social networks

PR Trends• Pitching

– 43% use social media• 76% via twitter• 49% via facebook

– 1%-20% success (61% of journos)– 0%-25% relevant (44% of journos)

• Blogs– 39% new product news– 37% product reviews

Implications for Communicators? Get Social

Media Savvy• Get Connected

• Be Engaging

• Meet everyone in the room

• Pass out your social media biz card

What Makes a Good News Release Better?

The Three “H” Approach

• A Hook

• A Headline

• A Hefty Dose of SEO

• Identify keywords • Stay away from fancy terms • Stay on message

SUCCESS!

PR Newswire Audience Development

Follow us on Twitter at:

@prnewswire@prnalert

@blogbriefsOr Email us at:

Media.Relations@prnewswire.com