McMinnville Area Chamber of Commerce

Marketing discussionSocial media and online tactics

Better marketing is about people and how they choose

If someone is looking for what you offer,

where are they looking?

Better marketing = bigger sales

If they find you, what will they see? Will they understand why they should choose you?

Better marketing = bigger sales

What do they want from you?

A surprise … quick, simple, easy …

information … answer my questions …

talk to me …WIIFM

Better marketing = bigger sales

What’s unexpected?

Surprise me!

It’s just a garbage truck…

Or it’s a WOW truck!

Why should I care? How does this work?

I get it!

What’s in it for me? Looks easy, simple!

Make it easy to choose

Good information!

I know what they sell …

And here’s how to buy

Be relevant to your audience

Engage me

Students and their parents want to know the stories, not the facts. They want to understand the experience.

Pictures, quotes, personal stories and interviews

We live in an overwhelmed, time-starved

culture packed with

too many choices

Focus your marketing

A brand helps people

choose

But do you know your best audience?

My customers are not social2014 data from the Pew Internet project finds

74% of American adults who are online use social networking sites. (note: 85% of American adults are online). Even among Americans 65 years old and better, 49% of them use social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. So, is it possible that YOUR customers aren’t using social? Conceivably, yes. But even if they aren’t yet using social for business, chances are they are using social in some capacity.

Most of the people with whom you are communicating in social are your current customers. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Of course they are. We “like” what we actually like. Recognize that in social you are primarily preaching to the choir. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play.

communicate your value

not just what you do

Building a brand

What’s your

message?

(WIIFM)

They’re not buying a drill

They’re buying the hole

it makes

Features vs. benefits

Sources needed before buying:

2010 – 5.3

2011 – 10.4

2012 – 16+

Are you using social media? Your customers and prospects are.

Social media statistics

The fastest growing segment of social media users is now adults aged 45-54.

As of January 2014, the five largest social networks based on active monthly users

were: Facebook, Twitter, Instagram, Pinterest, and LinkedIn (keep in mind,

YouTube isn’t being counted as “Social”).

62% of all Millennials say that if a brand engages with them on a social network, they’re more likely to make a purchase.

Almost half of Millennial consumers’ buying habits are most influenced by Facebook.

60% of consumers who follow brands on Facebook do so to take advantage of sweepstakes and promotions.

25% follow to actively voice their opinion.

While 75% of internet users over age 45 prefer to share information using email …

60% of those under 30 say the same for Facebook.

Obsession? 23% of Facebook users check their accounts five or more times every day.

80% of Facebook users prefer to connect with brands on Facebook.

47% of Americans say Facebook has more impact on buying than any other social network.

Facebook = mobile. More than half of users have used a smartphone for access,

and 33% use a phone as their main access.

Women still make up 85% of Pinterest users.

42% of all female internet users in the U.S. use Pinterest … compared to just 5% of male web users.

Google+ has 300 million month active users and 20 million unique mobile monthly visits. Only 13% of U.S. small businesses use Google+ while 22% of online adults visit Google+ at least once a month.

Mobile website?

Does social media fit?

Yellow pages? (no!)

Analytics?

Inbound marketing?

Online branding?

Brand refresh?

Messaging?

Are the right people

finding us?

Now what?

Today’s audiences are different.

Is it time to rethink your marketing to reach them?

Creative Company, Inc. 726 NE 4th Street

McMinnville, Oregon 97128

503.883.4433

Toll-free 866.363.4433

jlmorrow@creativeco.com

Visit our website Download our new e-book!

creativeco.com

Give us a call to talk about your brand!

You’ll find other free guidelines and checklists on our website, too.

@optimizemybrand@jlmorrow

/creativeco

jenniferlarsenmorrowcreative-company

Jennifer Larsen MorrowCreative Company, Inc.

Blog: optimizemybrand.com

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Jennifer Larsen Morrow President Creative Company

Questions?