social media growth by being the real you
DESCRIPTION
Presented 3/21/13 to the Weber State Public Relations Student Society of America. I have tips on ways that I've optimized my social media profiles, shown my personality, and interacted with individuals and brands on social media.TRANSCRIPT
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Social Media Growth By Being The Real
YouNicole Bullock
@cuteculturechic
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About Me
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Find Your Voice…and Embrace It!
*Just try to not be annoying
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Twitter is for sharing, not SHOUTING!!!
Have a relatable personality
Reply to and follow your followers
If you can’t say it in 140 characters, revise it to fit
DM all confidential information
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Take advantage of every bit of bio space
WHO WHAT WHERE
Twitter Bios
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Exploiting a Tragedy #HashtagAbuse Ignoring @replies The following/unfollowing game Too much self-promotion (80/20
rule) Too many retweets Long Links (use a URL
shortener) Insecure Passwords Omitting your location Lack of Personality
Top Ten Twitter #FAILS
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Currently the most active photo sharing site worldwide
Stats◦ 900 million active users◦ 40 million photos per day◦ 8500 likes per second◦ 1000 comments per second
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The Growth of Instagram
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Like and comment liberally on good photos Reply to comments on your photos Use appropriate hashtags (1-5 per photo) Use unique hashtags for events
Instagram Tips
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Instagram for Events
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12 million active users in the United States
The 3rd most popular social network globally
16% of all social media traffic (now above Twitter at 15%)
The average user is active on the site 98 minutes per month
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What Interests Pinterest Users?
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or
Pinterest Bios and Boards
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Create an Online Portfolio
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Google considers Google+ a “social layer, not a social network,” but it’s essentially one in the same
G+ by the numbers◦ Launched in 2011◦ 500+ million users◦ 235 million “active” users (+1,
Hangouts, connecting with friends in search)
◦ 125 million interact in news feed
Google+
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Follow influencers in your area of interest
Comment, +1, and share Initiate Hangouts Curate good content,
and take the time to format text (bold, italic, punctuation)
Embrace G+ on Mobile
Gaining a G+ Following
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Far more user engagement in Google+ Communities than on Google+ Pages (Personal and Business)
Google+ Communities
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Be Social on Mobile
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Social Media Examiner Mashable Social Media Today Social Media Club of Salt
Lake City Facebook Groups for
Social Media Google+ Communities Blogs
My Top Sources for Timely Social Media Information
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Nicole Bullock Social Media Manager for DegreeSearch.org (@DegreeSearch) Board Member for Social Media Club of Salt Lake City (@SMCSLC)
Follow me on Twitter @cuteculturechic
My blogs www.cuteculturechick.com www.beautyandthebypass.com
Facebook.com/cuteculturechick Instagram.com/cuteculturechick Pinterest.com/cuteculturechic Linkedin.com/in/nicolembullock
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