social media game plan 2016
TRANSCRIPT
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
A Game Plan
Social Mediaof
to Make the Most
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Our Agenda
The Big Ask…
Seven Steps to Getting Social
Measurement
Best Practices
Q&A
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
A Big Q:
Is your websiteworthy?
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Make a General
Social Assessment
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What are your Goals? Drive Brand Preference, Awareness Push Customers & Prospects to Sites
What’s your Call to Action? View & Download – Contact Us – Share
What’s your Budget? Headcount? Spend? Alliances? MDF?
$
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Who is your
Target Audience?
IT ProsMSPs
Key Demographics for Advertising on Facebook
(minimal spend required, measurable return)
Age
Job Title
Location
Interests
SMB
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Which Platforms to Pick?
LinkedIn MySpace Facebook YouTube Twitter SlideShare Google+
: Social media are computer-mediated tools that allow people and businesses to create, share or exchange information, ideas and pictures/videos in virtual communities and networks
Social Media
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ListenLearn
EducateEngage
Reach &
Repeat
Twitter = Post 3x a Day
(M-F)
Facebook = 1x a Day
(S-S)
Minimum once a dayacross all platforms
Your Strategy
& Tactics
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Measure Your ResultsIt’s not perfect, and it is possible….
Increases indicate revenue successOnline Reach
Traffic to your website
Post Engagement
Leads
New Customers
Conversion Rates
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Best Practices for
Social Media Success
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Follow the
80 / 20 Rule…
The Majority of content and contributions are
not about the Co.
Think News, Culture & Thought Leadership vs. Marketing & Ads
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Find & Post
PopularTopics
Ask Associates & Customers What Interests Them
Look at What Customers and Prospects are Reading
Celebrate Holidays
Commemorate Milestones
Culture, Business Practices, Tech Trends, Industry Quotes
Track Hashtags (#), Handles (@)
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Avoid the obviously
Off Limits
Financials
Politics, Religion, &
Sexist Comments
Drugs & Alcohol
Polarizing Conversation
Controversy & Competition
Speculation
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Keep link titles under 70 characters, or it will get cut off.
Keep link descriptions under 250 characters to avoid cut-offs.
Do not use hashtags, you can’t click on them anyway.
Share links to articles your audience will find interesting. Including a link can increase engagement by 200%.
Always include a graphic. Graphics results in a 98% increase in comment rate.
Review the metrics – metrics are available (only to admins) under each post on your profile. Use these stats to decide which posts are favored by your audience.
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Use a high quality visual as appropriate.
Always use hashtags – Hashtags are used to classify and categorize content on social media. They make it easier for people to search for your posts by the designated hashtag terms.
Make sure your hashtags are relevant to the content being posted.
Use hashtags that are short enough to read easily
Don’t overdo it. Use 3-4 hashtags at most. Using more clutters your post
Remove link from post – once the link you’ve inserted is recognized by the posting tool, delete the link. Facebook will serve your audience posts w/o links more often than posts that retain the links.
Post Length – Play around with post length. A
recent study found that posts with 80+ words garner 2x as much engagement.
Relevancy – Never lead people to a link that doesn’t work or tie to post.
If you mention other organizations in a post, tag them!
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Always use hashtags – They make it easier for people to search for your posts by the designated hashtag terms. Two to three at most.
Use a high-quality visual – Tweets with visuals receive 18% more clicks, 89% more favorites and 150% more retweets
Use shortened links for cleaner tweets – one tool to help create quick short links is bit.ly
Never start a Tweet with a handle unless you use a period in front of it. Otherwise it’s a direct message.
Ex: .@NableMSP vs @NableMSP
Post Length – Keep Tweets short. You have a limit of 140 characters.
Sweet spot is usually 120 – 130. Shorter posts also allow others to easily
re-tweet you without eliminating any of your copy.
Relevancy – Never lead people to a link that has nothing to do with the post. Always make sure a link is relevant.
Include Twitter handles for any other profiles you’re quoting or mentioning. It’s similar to tagging the company on Facebook.
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Timing Matters Scheduling & Spontaneity
Facebook...Most popular time is Wednesday at 3pmStick between 1pm and 4pm on other daysRamp up posts at the end of the weekPost at the top of the hour (0:0 - 0:15)
Twitter...Monday - Thursday 1pm - 3pmAlways Tweet on Thursdays
LinkedIn...Tuesday - Thurs at noon or 5-6pmStick to weekdays
Google+...Wednesday at 9am9am - 10am all other days
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Monday
Plan Posts for Next Week (30 minutes)
Tuesday
Schedule Posts for Next Week (30 minutes)
Wednesday
Concentrate on outreach for 1 social media channel (30 minutes)
Thursday
Re-share popular Tweets (15 minutes)
Friday
Review weekly activity and make strategy adjustments (30 minutes)
DAILY
Monitor engagement and respond (30 minutes throughout the day)
A Week in the Life of a
Smart Social Media Manager
Reminder: Schedule “Canned” Posts for
Saturday & Sunday
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
Use Tools. Post Daily. Listen Often.Daily posts and engagement for 5 mo. 1,500
new followers across board w/majority on LinkedIn (795+) and Twitter (450+)
Use Hashtags & Handles #ITSecurity #ITServices @Dell #IoT
#BigData #TopTech @Cisco
Be Genuine. A team effort will go along way.
Use event pictures. Celebrate the success of your team & your
customers.
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
A Successful Strategy Is
Never Stagnant
@ N a b l e M S P @ C h a n n e l P R© 2015 N-able Technologies, Inc. All Rights Reserved.
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