communications network social media game presentation
DESCRIPTION
Playing the social media game, created by Beth Kanter and David Wilcox and here remixed by Community Media Workshop can help with social media adoption and thinking through how to integrate Web 2.0 tools into your overall communications work. (hint: download the cards here: bit.ly/15IB3g)TRANSCRIPT
![Page 1: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/1.jpg)
Design: Beth Kanter & David WilcoxRemix: Community Media WorkshopPresentation: Gordon Mayer
The Social Media Game
![Page 2: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/2.jpg)
Sharing, Beth, and the Universe
![Page 3: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/3.jpg)
CMWho?
Comm
unica
tions
Exec
utiv
e Dire
ctor
, Dev
elop
men
t dire
ctor
, etc
.
Board
Mem
ber o
r oth
er v
olun
teer
"Oth
er"
0
20
40
60
80
100
120
140
160
What do you do?
![Page 4: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/4.jpg)
Social Media
![Page 5: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/5.jpg)
Bob
Bla
ck f
or
CM
W
The News…
![Page 6: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/6.jpg)
Tribune and Sun-Times, 1986-2008
Source = Newsbank, March 2009
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Appearance of selected keywords
recyclingBriberyhealth AND uninsuredInfrastructure AND Chicago"public housing""DCFS""Regional planning" "school reform""toxic waste"
![Page 7: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/7.jpg)
Disagree Agree
…and UsHow has communications changed? (summer 2009)
![Page 8: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/8.jpg)
TurnoutAttendance at an event
Why We Communicate
AwarenessUsually traces back to money
Advocacy Best to engage audience
![Page 9: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/9.jpg)
Need to Know• Aggregate: all apples… and a lot of them
• 1.0, 2.0, 3.0
• Link
• RSS
• Social Network
• Online offline
• Long tailApples and oranges, by dano from flickr
![Page 10: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/10.jpg)
1.0, 2.0, 3.0
![Page 11: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/11.jpg)
![Page 12: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/12.jpg)
![Page 13: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/13.jpg)
THE
SOCIAL MEDIAGAME
![Page 14: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/14.jpg)
Goals of the GameThere are no winners or losers to the
Social Media Game.
This game is intended to help you to
understand the basic mechanics of the
social web and strategize online
communications through Web 2.0.
![Page 15: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/15.jpg)
How It’s Played1. 30 Social Media Cards in 4 categories: Collaboration,
Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs credits.
2. You receive an Objective card. You have 12 credits to spend. Discuss, examine, and choose the tools that best achieve your objective in 10 minutes.
3. You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.
4. Present to the group your objective, situations and strategy on how to use social media tools to achieve your goal.
![Page 16: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/16.jpg)
What did you discover?
![Page 17: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/17.jpg)
Try this at home!
Jake, by Parl, from flickr
![Page 18: Communications Network Social Media Game presentation](https://reader033.vdocuments.us/reader033/viewer/2022061213/547bc7d7b37959a22b8b4dcf/html5/thumbnails/18.jpg)
More tips on our home page:www.newstips.org
Learn more at the blog:www.communitymediaworkshop.org
Join our network atwww.nonprofitcommunicators.ning.com
Gordon Mayer, [email protected]
Thank you!