social media for young entrepreneurs
DESCRIPTION
How they can use Social Media for their business. Some tips for how to improve their Social MediaTRANSCRIPT
Amman – Jordan
Mohammad Tahhan
The Social Media Revolution 2014
@Tahanco
What is Social Media?
•Conversation
•Connection / communication
•Commenting
•Community
•Collaboration
•Contribution
•Sharing
•Content creation
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Why is Social Media?
•Audience is targeted
•Participation increased
•Easy to use
•Outreach to clients
•Compete for revenue•Velocity
•Flexibility
•Economy
•Transparency
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LIFE BEFORE AND AFTER
BEFORE AFTER
Access Internet to check Emails Access Internet to share
Mobiles to talk and SMS Mobiles to access New Life
People were physically social People’ve become virtually social
children into outdoor activities children staying in access
Users spent lesser time on Web Users spend more time on Web
Businesses focused on traditional
Media
Business investing in social
networks for advertising purposes
Celebrities relied on PR agents Celebrities using social networks
Employees spent lesser time
online
Employees using more time
online
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LIFE BEFORE AND AFTER
WEB 1.0 WEB 2.0
Programmer User
Experts create content Everyone creates content
Individuals visit web pages, read
content
People construct shared
information
Tightly controlled “sites” Loosely controlled communities
One – way (one - to - many) Many-to-many (peer - to - peer)
Publish Participate
hierarchies الية العمل هرمية Dynamic, non – hierarchical
Static, stable content, few
changes
Constantly updated content
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Plan Your Social Media
Marketing Strategy
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Social Media Tips
For
Young Entrepreneurs
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1. Find Your Outlet
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2. Streamline Your Updates
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3. Share Original Content
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4. Produce Share and RESPOND
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5. Merge Online & Reality
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6. Listen to Your Customers Everywhere, Not Just in Social Media
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6. Engage with Your Customers
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7. Be Human
"POST" Method
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P = People
- Who is your target audience ?- What tools are they using ? - What are they most comfortable with ?
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O = Objectives
- Do you want to listen, talk, raise awareness, increase website traffic, improve your reputation or collaborate with your audience ?
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S = Strategy
- What do you want to accomplish ? - What resources do you have ?
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T = Technology
- Once you’ve defined your audiences, objectives and strategy, then you can choose the most appropriate technology.
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ADVANTAGES
•Idea bank
•Sharing ideas, links, articles
•Building and sustaining community
•Inspire thoughts
•Ask Questions
DISADVANTAGES
•Frustrating محبط
•Messyفوضوي
•Not great for conversation
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ADVANTAGES
•Promote Conversation
•Undeniably popular شعبية فظيعة!
•Friendly user
•Updates status, photos, videos, links, sharing
•Online discussions
•Scheduling events
DISADVANTAGES
•Time Wasterمضيعة للوقت
•Distractersالفت لألنتباه بشكل مشوش
•Overwhelmingساحق للحياة!
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ADVANTAGES
•Easy, do-it-yourself web page
•Reflection
•Post & response conversation
•Knowledge sharing
•Application for critical thinking
•Archiving
•Scheduling
•Metrics مقاييس خاصة للشخص
DISADVANTAGES
•Formal to learners
•Writing liking it
•Need practice
•Need openness for criticism يجببها على المدون ان يتحمل جميع االراء ويقبل
من وراء النقد
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ADVANTAGES
•Professional
•Meet new colleagues/ prospect employees and employers
•Reputation
•Share knowledge
•Safe place to start business
DISADVANTAGES
•Official
•More like resume
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Key Takeaways
1. Social Media is a Commitment
2. You get out what you put in
3. Social Media is NOT an exact science.
4. Add Value to the Conversation
5. You NEED to respect the power of Social Media
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MARKETING PROCESS
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Social Media Marketing Process
Actively engage social communityand customers.
Turn fans into customers, drive traffic and sales.
Skillfully and carefully construct promotional messages to connect with customers.
Build and increase followers, publish content.
Monitor brand mentions, keywords, and trends.
To sustainable Social Media
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Social Media Process
قوة االعالم االجتماعي
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قوة االعالم االجتماعي
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قوة االعالم االجتماعي
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قوة االعالم االجتماعي
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قوة االعالم االجتماعي
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Finally!!
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Plan Your Content:
•Develop monthly content strategies
•Check your social network(s) daily
•Be as visual as possible (pictures, videos, links etc…)
•Use Social Media to conduct informal research (ask
questions)
•Identify key influencers and engage them in conversation
And!!
@Tahanco
Questions to ask yourself before hitting “Enter”:
•Which Social Media platform is appropriate for this message?
•Why are you sharing this message?
•What is the value added by this message?
•Can I add a relevant link, photo or video to this message?
And!!
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Thank you
Social Media Trainer and NGO communication specialist
Mohammad Tahhan
Q & A ??