social media for ugly people
TRANSCRIPT
Social Media
• Levels the playing field• Is about creativity• Allows any business to connect• Allows all businesses to communicate with
customers
Ugly People..
• Most SMB’s don’t have huge budgets• SMB’s aren’t usually ‘Sexy’• SMB’s can be ‘Ugly’
The Five W’s (4 “W’s” and 1 “H”)
• Why – do you want to use Social Media?• Who – do you want to speak to?
The Five W’s (4 “W’s” and 1 “H”)
• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)
The Five W’s (4 “W’s” and 1 “H”)
• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)• What – Is it you’re trying to achieve exactly?
The Five W’s (4 “W’s” and 1 “H”)
• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)• What – Is it you’re trying to achieve exactly?• How – are you going to do it?
The Five W’s (4 “W’s” and 1 “H”)
• Why – do you want to use Social Media?• Who – do you want to speak to?• Would – You respond (honestly?)• What – Is it you’re trying to achieve exactly?• How – are you going to do it?
Twitter Time Waster
• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW
Twitter Time Waster
• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW• Would – Yes I would respond – so would peers
Twitter Time Waster
• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW• Would – Yes I would respond – so would peers• What – Brand awareness
Twitter Time Waster
• Spotting Opportunities is Key• Why – to increase our brand• Who – Other agencies + businesses in the NW• Would – Yes I would respond – so would peers• What – Brand awareness• How – Create Social App, push & use in selling
Twitter Time WasterDid It Work?
Impact
• 2 new brand new clients• Confirmed 1 more client• Good Fees!
Making Social Work for Ugly People
• Think small/local• Comedy works well• Track Everything– UTM– Bit.ly
To Sum Up
• Who am I trying to reach?• What channels will work best?• What kind of content will they like?
To Sum Up
• Who am I trying to reach?• What channels will work best?• What kind of content will they like?• How much time can I dedicate?
To Sum Up
• Who am I trying to reach?• What channels will work best?• What kind of content will they like?• How much time can I dedicate/budget?• Track the success (or failure!)
End
David Taylor
• @linkmonkey• Facebook.com/davidtayloris• uk.linkedin.com/in/davidtayloris