the good, the bad & the ugly of social media
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Copyright 2012 – 2013, Joel Postman & Socialized PR
the good,the bad, &the ugly
Universidade Catolica Portuguesa Formação Avançada em Media SociaisApril 24, 2012
Joel Postman
Copyright 2012 – 2013, Joel Postman & Socialized PR
who is selling what to whom?
Copyright 2012 – 2013, Joel Postman & Socialized PR
kenneth cole 3 february, 2011
Copyright 2012 – 2013, Joel Postman & Socialized PR
groupon super bowl screwup
• Super Bowl videos mocked non-profits, causes• Consumers reacted badly• Ads pulled quickly, Groupon apologizes
Copyright 2012 – 2013, Joel Postman & Socialized PR
groupon super bowl rebound
Copyright 2012 – 2013, Joel Postman & Socialized PR
chicken in a pink bucket“Selling chicken in a pink bucket to raise money for breast cancer research is like selling pink cigarettes to benefit lung cancer or selling pink bottles of liquor to support Alcoholics Anonymous.”
Elizabeth Kucinich in a letter to Nancy Brinker,founder and CEO of Susan G. Komen for the Cure.
“To capture the respect for life and dedication the Susan G. Komen Foundation demonstrates in its fight against breast cancer, TravelsinTaste.com asked its resident award-winning mixology expert, Emilio Tiburcio of Fusion Mixology Bar at the Palazzo Resort Hotel Casino to create a sexy, seductive, feminine cocktail indicative of life and survival.”
“To capture the respect for life and dedication the Susan G. Komen Foundation demonstrates in its fight against breast cancer, TravelsinTaste.com asked its resident award-winning mixology expert, Emilio Tiburcio of Fusion Mixology Bar at the Palazzo Resort Hotel Casino to create a sexy, seductive, feminine cocktail indicative of life and survival.”
Copyright 2012 – 2013, Joel Postman & Socialized PR
“deleted” tweets
Copyright 2012 – 2013, Joel Postman & Socialized PR
will blog for booze
“I thought of my post as a piece of writing, and they sent me a bottle of vodka.”
Louise Crawford, Absolut Blogger
Copyright 2012 – 2013, Joel Postman & Socialized PR
Copyright 2012 – 2013, Joel Postman & Socialized PR
Copyright 2012 – 2013, Joel Postman & Socialized PR
chipping away at trust and
brand equity
Copyright 2012 – 2013, Joel Postman & Socialized PR
• 17-year-old’s debut novel is finalist for $20,000 prize at Leipzig Book Fair
• Numerous sections and an entire page lifted from another book
• Judges were aware of all this before making their selection
• It’s “OK” because mixing is part of Berlin’s culture
Plagiarism becomes hip
© 2010 Joel Postman & Socialized
Copyright 2012 – 2013, Joel Postman & Socialized PR
Outsourcedastroturfing
© 2010 Joel Postman & Socialized
Copyright 2012 – 2013, Joel Postman & Socialized PR
• Confessed to leaving anonymous comments in Yahoo finance forums in alleged attempt to devalue Wild Oats; investigated by SEC and FTC
• No posts between July 2007 and May 2008
• “I could participate in the community as just another unknown participant on equal terms with every other participant.” (explaining anonymous postings)
• Weak “apologies” invoking first amendment rights
John Mackey - CEO of Whole Foods
Eroding consumer trust
© 2010 Joel Postman & Socialized
