social media for social good
DESCRIPTION
TRANSCRIPT
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Social Media for Social Good
Student Volunteer ConnectionsShawna Smith – DirectorKelsey Taylor – Community Relations CoordinatorMatthew Roberts - Webmaster
+Agenda
I. IntroductionII.What is your mission and
audience with social media?III.Social Media PlatformsIV.Social Media Content StrategyV. Evaluating Social Media UseVI. Social Media Tools
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Introduction
• What is social media for social good?
• What is the purpose of using social media?
• #1 Engage in conversation• #2 Spread your message
• Social media used to foster action for positive change
+What is your message?
• Importance of vision, mission, values
• Brand consistency is key
• Social Media is like story telling
+Who is your audience?
• Technographics: • Creators = bloggers• Critics = ex: “like,” “comment,” “troll” • Collectors = ex. Pinterest/ Tumblr • Joiners = active conversations • Spectators = look but rare interactions • Inactives = without internet or social media
+Activity #1
It is time to work out the first part of your social media strategy!
+Websites
• Home Base
• Your information, your way
• People don't checkYellow Pages anymore...
Should you have a website for your initiative?spoiler alert: yes
+Websites - Why bother?
• Why is a website better than just using a Facebook page?
+Websites - What stands out?
+Websites - Relation to Social Media?
An in-out process:
• Connect with your audience on Social Media.
• Drive them to your website.
• "Convert them"
• Send them back out on Social Media.
+Websites - Relation to Social Media?
+Websites
• No money for a web designer?
• No Problemo there are
solutions
Pros• Free or
cheap.• No coding
required.*• Easy to
setup and update.
Cons• Not as much
design control.
• Locked into system.
• Potential privacy concerns.
+ Websites - Caveat
!On Campus Organisatio
ns
• What should I use for my cause?
1)Personal Profile
2) Group
3) Page
+Personal Profile
• Dedicate this profile to social good if that is your purpose.
• Organizational profile is breaking the Facebook rules.
+Group
• Internal users
• It is for management • Notifications can be turned off
+Page• Your public face; where you service people • You can use analytics • Has most functions of a personal profile
+Tips for Facebook Use
• Show personality and people
+• Tag people using the @ function
• Post on other pages
• Advertise vanity url: ex. /studentvolunteerconnections
• It is not a blog!
• Don’t cross-post
• Keep up the personal contact
+• Post emotional content
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• Images are key!
+ • Watch out for Edgerank!
The ultimate icebreaker when used effectively
+Tweets
DOs Don’ts
• Keep your tweets below 140 characters• 115 found to be best
• Tweet informative material like articles
• Tweet at a regular time in a consistent voice
• Make your feed human
• Use @svc_dosomuch
• Use a twitter application that extends your tweets with a link
• Tweet links without a good description of what it is for
• Spam your followers!
• Advertise your twitter using the full URL
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+Hashtags #
• Great way to organize your information
• Can get the attention of potential followers
• Awesome for live-tweeting
• Allows you to see who else is talking about the same stuff
• Provides keywords for followers if they want to learn more
• Connects your followers to each other to encourage discussion
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+Engagement and Interaction
• Retweet Retweet Retweet!
• Retweet other organizations that talk about the same issues
• Retweet people that are talking about you!
• Answer questions promptly
• Ask your followers questions and retweet good responses
• Take advantage of #FF
• Mention other groups in your posts using @username
+Creating your Social Media Strategy• What platforms will you use?
• Who will be responsible for your social media?
• What is your specific goal?
• What specific content will you use?
• Hashtags, facebook tags, images, videos, quotes, articles, stories
• How will you engage your supporters and keep them engaged?
• Ask questions, encourage contributions from supporters, competitions
• What is your social media schedule?
+Activity #2
+Analytic Tools:
• Google Analytics
• Facebook Insights
• Twitonomy
+Other Social Networks:
• Google Plus
• Youtube
+ Social Media Tools
Tools for managing Social Media.
• Hootsuite*
• Tweetdeck
• Hotot
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Questions?