social media for social good 2012
DESCRIPTION
City of Sydney talk by Kate Carruthers on Social Media for Social GoodTRANSCRIPT
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Social Media for…Social Media for…Social GoodSocial Good
Kate CarruthersSydney, June 2012
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http://www.slideshare.net/carruthkhttp://www.slideshare.net/carruthk
@k th@kcarruthers
June 2012 © 2012 Kate Carruthers | katecarruthers.com 2
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S i l iSocial is global
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Social isSocial is f i lfrivolous
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Social isSocial is ti iactivism
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Social isSocial is l llocal
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Social is a helping hand
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S i l i itSocial is communityJune 2012 © 2012 Kate Carruthers | katecarruthers.com 8
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S i l i hSocial is changeJune 2012 © 2012 Kate Carruthers | katecarruthers.com 9
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S i l iSocial is money
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Connect MobilizeConnect Mobilize
Communicate ActivateCommunicate Activate
June 2012 © 2012 Kate Carruthers | katecarruthers.com 11
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ConnectHow do I findHow do I find people who are interested ininterested in
this?
June 2012 © 2012 Kate Carruthers | katecarruthers.com 12
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CommunicateHow share ideasHow share ideas and messages
with mywith my community?
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MobilizeHow do I
connect my networks and prepare them for action?
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Activate
How do I activate my networks?
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Some Tools
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Some ExamplesSome Examples• Bl k D Rid• Black Dog Ride
http://www.blackdogride.com.au• Awesome Foundation
htt //bl f d tihttp://blog.awesomefoundation.org• Social Innovation Sydney
http://www.socialinnovationsydney.org• Community Brave Foundation
http://www.thecommunitybravefoundation.org• Permaculture Sydneyy y
http://www.permaculturesydney.org.au• Sydney Startup Weekend
http://sydney.startupweekend.orgp // y y p g• Think‐Act‐Change
http://www.meetup.com/Think‐Act‐Change
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