social media & pr: good bedfellows?
DESCRIPTION
Are Social Media & PR Good Bedfellows? Presentation by Aliza Sherman to PRSA FairbanksTRANSCRIPT
Social Media and PR:Good bedfellows?
Social Social MediaMediaToolsTools
blogsblogs
micromicroblogsblogs
podcastspodcasts
videocastsvideocasts
photophotosharingsharing
videovideosharingsharing
contentcontentratingrating
bookmarkbookmarksharingsharing
virtualvirtualworldsworlds
RSSRSSfeedsfeeds
socialsocialnetworksnetworks
wikiswikis
Social Media is intimate...
Conversation
Social Media is about relationships.
People Sharing News& Connecting with Friends
To use social media well, you must...
Listen
Interact
Engage
“Social Media is not a campaign.
It is a commitment.”
The old way...
Broadcast
The Social Media way...
Word of Mouth
The old way...
Circulation
The Social Media way...
Friends, Fans, Followers
Social media considerations...
How do they communicate?
How much time do you have?
Pick the Right Tools
Social Media Release Template
Social Media Release Builder
Social Media Releases - Search
Social Media Release (SMR)
Social Media Release (SMR)
Social Media Powered Release
Social Media Newsroom
Social Media Newsroom - Feed
blogsblogs
socialsocialnetworksnetworks
microblogsmicroblogs
Integrate
Manage
Monitor
Measure
Listen
Interact
Engage
presented by Aliza Sherman
•@alizasherman on Twitter
•facebook.com/alizasherman
•www.conversify.net