Social Media for

Venue and Event

Promotion

Presented by

Rob Marlbrough, Co-Founder, CTO

Growing Brands With Fans

Social Media

Introduction

A San Diego Magazine Top Tech Exec Award nominee,

started Web Wizards Hosting in 1997, and co-founded

Fandom Marketing and Minglestream tweetwall in 2011.

We focus on social media marketing, WordPress, and

throwing awesome social media powered events.

Say hi on twitter: @DowntownRob

Follow the brands: @FandomMarketing, @WebWizards,

@Minglestream

Growing Brands With Fans

Social Media

Venue and Events

A love story... starring social

media, and your venue.

Meet Joe.

He's on his lunch, planning a

dinner date with a girl he's

meeting for the first time from

match.com, and doesn't know

where to go.

Growing Brands With Fans

Social Media

Venue and Events

Joe asks his twitter followers for

suggestions...

He takes a few of those, checks out Yelp

reviews, and decides on one that looks

great.

He checks out the restaurant web site,

the online menu, and prices, making sure

it's both date-worthy and budget-friendly.

He uses OpenTable to make a

reservation, and Google Maps for

directions, sending the info to his date.

Growing Brands With Fans

Social Media

Venue and Events

When he arrives, he checks in on

Foursquare, and sees he unlocked a check-

in special for a free appetizer with the

purchase of two cocktails. Score!

The date arrives, and they are seated, and

he shows the Foursquare special to the

server. His date is enjoying the

resourcefulness, he's enjoying the discount,

and they both enjoy the VIP treatment over a

romantic meal and cocktails.

He asks if she's on Facebook, and they

connect during dessert.

Growing Brands With Fans

Social Media

Venue and Events

Later that night, he posts about the

Foursquare special on Facebook and

Twitter, clueing his friends in. The

restaurant retweets his post, sharing the

great words with their followers.

She sees his post, and comments on

what a great night she had. Their friends

ask about the amazing restaurant, and

want to try it too.

The restaurant becomes their

anniversary destination, where they

have friendly battles over Foursquare

Mayorship, both enjoying the rewards.

Growing Brands With Fans

Social Media

Venue and Events

They share their Instagram photos of

their celebration, tag their location,

with the restaurant congratulating

them with a free dessert on their next

visit.

Without social media, this type of

relationship between you and your

various love birds isn't as easy, maybe

impossible.

Love your lifetime customers, and

they'll love you right back.

Growing Brands With Fans

Social Media

Venue and Events

SoLoMo... WTH? OMG.

It's simply... Social - Local - Mobile

But it's hard to do well, strategy is the key.

Why SoLoMo is important to your business:

• 28% of young adults use SoLoMo of some kind

• Loyalty

• Testimonials

• Getting Discovered!

Growing Brands With Fans

Social Media

Venue and Events

Six things you can do today to SoLoMo your business:

1. Be where your customers are online

2. Claim your locations on Foursquare, Yelp, Google Places

3. Listen to feedback from these services, plus twitter and blogs

4. Have conversations with customers, be thankful, look for trends in

service issues, give recognition

5. Test offers on Foursquare, Yelp, focus on loyalty, not one-time foot

traffic

6. Get rid of Flash web sites, not mobile or search engine friendly.

Growing Brands With Fans

Social Media

Venue and Events

Event Promotion via social media

Take the three-tiered approach... Pre-Event (The Head)

The Event (The Body) Post-Event (The Tail)

Growing Brands With Fans

Social Media

Venue and Events

Pre-event Promotion

• Facebook event pages, encourage sharing

• Unique Twitter hashtag, use in contests and giveaways

• Influencer outreach, invitations

• Celebrity tie-ins

• Charity tie-ins

• Make food and beverage packages available

• Partner with transportation services like Uber, Car2Go

Growing Brands With Fans

Social Media

Venue and Events

During the Event

• Use a live tweetwall to bring social

media into the space

• Have your mobile photographers post to

Instagram, Facebook, Twitter

• Retweet attendee's photos and tweets

• Run contests or giveaways live during

the event

• Use projectors and displays in multiple

areas to tie rooms or locations together

• Webcams for live streaming

Growing Brands With Fans

Social Media

Venue and Events

After the Event

• Schedule the sharing of event content throughout the

next days or weeks, create a long tail of awareness

• Use event photos and tweets to promote the amazing

time everyone had

• Promote your next event online with photos from the

previous event

• Use services like Animoto to create branded sharable

video slideshows

• Create a YouTube channel and post event videos

Growing Brands With Fans

Any questions?

Growing Brands With Fans

@FandomMarketing

FandomMarketing.com