rezstream webinar: best practices for social media in hospitality

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Social Media Best Practices for Hospitality

Stephanie JohnsonSocial Media Specialist

www.rezstream.com

| About RezStream

www.rezstream.com


• Established in 2005• Located in Denver, Colorado• 21 Employees

WHO WE ARE

• Software and Internet services • Focus on independent properties• 100 Rooms or less

WHAT WE DO

• Founders of RezStream set the tone

• Hire passionate professionals• Education

WHY WE DO IT

|About Me

www.rezstream.com


• Raised in Minnesota and moved to Colorado in 2010

• Celebrated two years with RezStream

• PR background with 5 years in social media

• Learning French, Italian, and German

TABLE OFCONTENTS

www.rezstream.com


01Introduction:

Social in hospitality

02The Big

3

03Best

Practices

04The

Future

05Conclusion

01 | Introductionwww.rezstream.co

m


Social in hospitality• 50% of travelers use

social media for travel inspiration

• 76% share travel experiences on social media

• Guests use social media for attraction & local information

• 65% of Instagrammers would be flattered for a brand to like their photo

02 | The Big 3 www.rezstream.com


The Big Three

• 71% of adults• 1.44 billion

users• 65+ growing• Average 40

minutes per day

• 100 million active users

• Millennials use Pinterest as much as Instagram

• 80% female• Average 21

minutes per day

• 26% of adults• 300 million

active users• 53% are 18 –

29• Average 21

minutes per day

Best Practices• Engagement & Etiquette• Contests• Advertising

03 | Best Practices www.rezstream.com




Engagement & Etiquette

• 80/20 rule• To the point• Keywords• 3 – 5 times per

week• Respond and

@mention

• 80/20 rule• Descriptive

captions• Keywords• 5 – 10 minutes

each week• Respond +

follow

• 80/20 rule• To the point• Keywords &

#hashtags• 2 – 3 times per

week• Respond



Examples


week• Respond



Examples


week• Respond

Pinterest.com/source/brand.com



Engagement & Etiquette continued

• User-generated content

• Special offers• Reactions &

comments• Analytics


• Evergreen• Re-pins, likes,

comments• Analytics


• Special offers with bio link

• Likes, comments, re-grams



Examples


week• Respond




week• Respond




week• Respond

Facebook Insights




week• Respond

Pinterest Audience Interests



Contests

• No like-gaiting• No tagging or

spammy behaviors

• Not endorsed• Set clear rules,

timeline, and prize

• Low barrier

• Strict rules (seriously)

• No spammy behaviors

• #TrackIt

• Similar to Facebook

• Not endorsed• Update bio link• #TrackIt




week• Respond



Advertising

• Affordable• Special offers

& events• Create unique

URL to track

• Unsupported• Benefits-based• Create unique

landing page or content with CTA

• Linked to Facebook

• Special offers, events, or experiences

• Create unique landing page

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Examples03 | Engagement Tips

www.rezstream.com


The future04 | Future Changes

Google+ goes MySpace Twitter to expand beyond 140 characters Millennials and Gen Z on Snapchat Smarter algorithms Live video Return of social reviews

lynettenoni.com

http://lynettenoni.com/tag/memes/

06 | Conclusion www.rezstream.com


Focus on networks you can do well and where your audience is

Follow the 80/20 rule Tell your inn’s story and experience through images Be consistent Humanize your brand Don’t be afraid to try new things!

Conclusion

Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blog

Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
