social media for community
TRANSCRIPT
Social Media for Communities
Social Media for Communities
Michael CarnellMichael Carnell
Social Media in Attention-GameSocial Media in Attention-Game
People are increasingly turning to the computer over print media
They expect print and digital to work together
Print is for perspective, digital is for quick answers
Short attention span
Examples of "Direct" Social Media
Examples of "Direct" Social Media
FourSquare
YouTube
Google+
Flickr
Indirect Social MediaExpertise Building Sites
Indirect Social MediaExpertise Building Sites
Amazon.com reviews
Posting sites like Scribd, DocStoc and SlideShare
Group forums and bulletin boards - like Photography or other advice sites
News site comments and feedback
It’s a Matter of TrustIt’s a Matter of Trust
People trust friends and neighbors more than advertisers
Interruption advertising is seen as an intrusion
Precise vs shotgun
Be trust worthy and open
Google’s "Don't Be Evil"
It’s The Circle of Social Media
It’s The Circle of Social Media
The open, full-circle nature of social media
Be prepared for what you hear
The sharks will test you
"I would rather be hated for what I am, than loved for what I am not." - Curt Cobain
Admit mistakes quickly and openly
Not an Intrusion but an Inclusion
Not an Intrusion but an Inclusion
Twittering during presentations
Instead of a threat, use the feedback
Posting reviews and feedback
Accept it and deal honestly
Aid the conversation and it will be well received
Think wireless
The Purpose of Being On-LineThe Purpose of Being On-Line
Why Are You Going Into Social Media?Why Are You Going Into Social Media?
Like any project or marketing, what is your purpose
The "In" thing is not a good reason
How does your on-line presence reflect your mission?
Web-Pages vs Social Media
Web-Pages vs Social Media
Websites to Start . . .
Billboards on the information super-highway
They are a must these days, not a luxury
Web pages are by nature more static
Are normally broadcast only
Build Awareness - both yours and
theirs
Build Awareness - both yours and
theirs
What is being said about you?
You can’t respond if you don’t know!
Set up monitors:
Google alerts (demo)
Community BuildingCommunity Building
Pull your clients and prospects together
Form a bond with them
Make them feel they are part of a large whole
Give them something in return - not necessarily monetary
Advertising vs PR vs Communication
Advertising vs PR vs Communication
Advertising = interruption
PR = someone else interrupting for you
Communication = sharing and discussion
The key in Social Media is "Social"
Measuring ROIMeasuring ROI
Hard to do!
Watch the links with services like Bit.ly (demo)
Keep track of calls and contacts
Run a contest or poll
Managing The FlowManaging The Flow
The Internet is Free, But Not Cheap
The Internet is Free, But Not Cheap
Watch your time
What you say is permanent
Beware of tools that charge a lot
Don’t jump in too deep, you are going to have to keep swimming
Which Sites Should You Use?
Which Sites Should You Use?
Demographics
Age
Tech Awareness
Specialty (music vs visual)
Location, location, location
Tools To Manage The Discussion
Tools To Manage The Discussion
Hootsuite (demo)
TweetDeck (demo)
Seesmic
iPhone and other apps
Guidelines To Go ByGuidelines To Go ByThink back to your purpose
Who is posting for you?
What would your customer think of that post?
Honesty (but watch out for too revealing)
Employees - the whole other can of worms...
Must-Dos By SiteMust-Dos By Site
FaceBookFaceBook
Picture - echo you and your website
Timeline style page - just changed!!
Rule - leave no doubt who you are
Keep up to date and make sure someone is monitoring.
TwitterTwitter
Full profile (about you, location, link to site)
Avatar - again, echo you and your site
10% rule - posts to followers (it is a conversation!)
30% rule - followers to following (hard at the beginning)
MySpaceMySpace
You may not even want it....
Profile and Picture
Readable
No auto-play
This is the youth market, so keep it young
LinkedInLinkedIn
Keep it professional
Again, profile
Look for real business connections
Get and give recommendations
Location BasedLocation Based
FourSquare
FaceBook Spaces
Google + and Google Places
Others have included location
Try to offer something more than a placeholder
In GeneralIn General
Update regularly and monitor feedback
Keep it fresh
You can link them all so that updates propagate (i.e. Dlvr.It)
Watch out for the vicious circle of auto updates
Don't Forget the Human Touch
Don't Forget the Human Touch
Build relationships
Face-to-face meetings like user groups, in-store, conventions
Help with questions, even if not yours
Recommend others
Talk To Me!Talk To Me!Twitter: @caTwitter: @carnellmrnellm
Facebook: http://facebook.com/carnellmFacebook: http://facebook.com/carnellm
Website: Website: http://www.DesignTechWeb.comhttp://www.DesignTechWeb.com
Website http://www.MichaelCarnell.comWebsite http://www.MichaelCarnell.com
Question & AnswerQuestion & Answer