social media university: ramping up your social media community part 1
DESCRIPTION
We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.TRANSCRIPT
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Presented by: Natalie Alesi, Kraft Kennedy @legalerswelcome | linkedin.com/in/nataliealesi
Social Media University: Ramping Up Your Social Media Community Part 1
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• Twitter• Best Practices• Security and Privacy• Apps/Widgets• Lists/Follow• Searching• Mobile App
• LinkedIn• Best Practices for personal
profile/company profile• Profile Must Haves• Privacy Settings• Connecting• Interests/Groups• LinkedIn Publishing Platform• Business LinkedIn Benefits• Mobile Apps
Session 1 #Hand3 Agenda
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• Managing Social Accounts• Benefits• Tools
• Google +• SEO• Circles
• YouTube• Setup/Sharing/Settings
• Instagram Overview• Pinterest Overview• Flickr Overview• Slideshare Overview• Prezi Overview
Session 2 #Hand3 Agenda
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Session 1 #Hand3 Links
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• Open Chrome Browser• Social Media Links are at the top
on the Favorites bar• Tabs appear at the top for each
social account • Login to
• Twitter • LinkedIn • Facebook
• Bookmark Polling Link• https://ilta.cnf.io
• 2 minutes – GO!
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Twitter, Twitter, Tweet Tweet!
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Twitter for Beginners
Source: http://mashable.com/category/twitter/
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• You’ve finally decided to join the 21st century conversation and have joined the Twitterverse. [Congrats to you!]• Now you want to figure out how to join in
the conversation without reading what’s for lunch.
• And you’ve tried to figure out how to get started and well, you don’t have the time or you really don’t feel the time is a priority. [Guess what? Make it a priority.]
• You might be feeling like this -
Scenario:
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• Every tweet arrives on a followers feed• Can have a conversation about a
shared photo or video• Con - no organization of photos or
videos
• Can follow anyone• Organize people into ‘Lists’ and
share the lists • [great strategy for organizing clients
and potential clients, competition, colleagues]
• How Tweets Appear• Best Tweets• Pinned Tweets• Filtered Tweets
How is Twitter Unique?
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HANDS ON: Twitter
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• Login to Twitter• TIP: Keep twitter name easy to type
on mobile devices!
• Top Navigation & Settings• Notifications & Mentions
• Filtering & Replying• Discover• Me• Settings
• Security and Privacy• Password with Mobile Phone• Apps/Widgets
• Lists• Favorites
All Hands On Deck…
• Find @ILTANet or another person you’re a fan of……maybe @legalerswelcome• Tweet to them that you are
enjoying the #ILTA14 conference #hands3 session
• Visit @ILTANet lists• Search for #ilta14, save the Search• Search for topic of interest, save
the search
• Review Advanced Search Options
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• Connect the online presence• Add to Website and Blog• Add timeline of Twitter messages
to website or blog – double exposure, but be selective• Examples
• Legalerswelcome.com• Sociallyawareblog.com
• Engage your audience consistently• Follow Twitter Etiquette
Best Practices
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• Important Info to Note – New Twitter Layout• Profile Layout Info
• Profile Header Photo 1500x500• Profile Picture 400x400
• How Tweets Appear• Best Tweets• Pinned Tweets• Filtered Tweets
• Have a strong profile foundation• Bill Gates• Oprah Winfrey• Jeff Bullas• Christopher Anderson• David Hobbie
• Be selective in who you follow• Clients• Business Partners• Competitors• Professional Organizations• People in your professional network
Best Practices
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LinkedIn, Getting Your Professional On….
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LinkedIn for Beginners
Source: http://moz.com/beginners-guide-to-social-media/linkedin
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• Professional is goal• Summary of YOU• Introductions• SEO Rich• Who's Viewed Your Profile?• Upload documents per position
• Important Info to Note – LinkedIn Profile Must Haves• Unique headline• Profile Summary• Customized URL• Additional Information fields• Projects per position• Publications• Advice for contacting
How is LinkedIn Unique?
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• You’ve finally decided to take the plunge and create your professional profile on LinkedIn. [Congrats to you!]• Now you want to figure out why this is
beneficial for you and your firm. • And you’ve tried to figure out how to
get started and well, you don’t have the time or you really don’t feel the time is a priority. [Guess what? Make it a priority.]• You might be feeling like this -
Scenario:
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HANDS ON: LinkedIn
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• Login to LinkedIn• Top Navigation• Editing your Profile• Connections• Interests• Privacy & Settings
• Prompt to re-sign in• Profile• Communications• Groups, Companies & Apps
All Hands On Deck…
• Search for and find the Social Media for Legal Group• Information Review
• Review Advanced Search Options• Who’s Viewed Your Profile
Trends• LinkedIn Publishing Platform• LinkedIn Company Pages
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Basic vs Premium Accounts
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InMail vs Introductions
InMail is to send a message to anyone that you aren't directly connected to and introduce yourself and see if they are interested in working with you.
An Introduction on the other hand can be uses when you share a common connection with the person you want to talk to and have them pass your message as more of a warm lead.
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• Can I export my LinkedIn Connections?• Yes! [And you can import them to Outlook!]
• Can I remove a connection?• Yes, go to the connection, select the blue
dropdown and select Remove Connection.
• Can I see which connections I am connected to in LinkedIn through Outlook?• Yes, use the Outlook Social Connector for
LinkedIn.
Can I share a link to my LinkedIn Connections? Yes, use the Sharing Bookmarklet from
your browser.
FAQ LinkedIn Connections
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• Always be professional• Don’t cross post to LinkedIn from
Twitter• Connect with people you know
• Be cautious with judges and juries• Only accept endorsements and
recommendations that are valid
• Contribute to your colleagues and groups• Have a strong headline,
professional photo and summary
Best Practices
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• Privacy of Your Information in LinkedIn Contacts• Email and Calendar information acc
essed by LinkedIn• Syncing Contacts from Other Addres
s Books and Sources• Combining Contacts• Merging Accounts
[if you have more than one!]• Skill Endorsements• Recommendations Overview
Helpful Information
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• Company pages can be managed by multiple people• To become an admin you must be an
employee of the company list on your profile
• Company pages can be customized for global audiences
Company Pages Helpful Information
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Facebook Engagement… for Real Folks
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• You’re already on Facebook for personal use. But what if you want to use it for business use? • What’s the best way to go about doing
that?• Pages vs Profiles• Follow vs Groups
Scenario:
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• Managing Contacts Lists• Viewing Profile as others• Controlling Posts your tagged in• Privacy Settings
Hidden Facebook Features
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• Mashable.com• Socialmediaexaminer.com• Socialmediatoday.com• Legalbytes.com• Sociallyawareblog.com• LinkedIn.com• Twitter.com
• #Legalchat• #linkedinchat• #blogchat
• Facebook.com
• Mobile Apps - iPhone• Twitter• LinkedIn• LinkedIn Pulse• Facebook
• @Legalerswelcome’s Favorite Mobile Apps for the iPhone• Life360• Kindle• Zite• Hootsuite• Kayak• Groupon• SoundHound• Spotify• Evernote
Session 1 #Hand3 Resources
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Q & A
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Natalie AlesiConnect with [email protected]@legalerswelcomeLinkedin.com/in/nataliealesid.212.692.5619
#Thankyou #ILTA14
Join us at 11:00 am for Session 2 #Hand3
Access: Social Media University Session Part 2
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• Managing Social Accounts• Tools• Benefits
• Google +• SEO• Circles
• YouTube• Setup/Sharing/Settings
• Instagram Overview• Pinterest Overview• Flickr Overview• Slideshare Overview• Prezi Overview
Session 2 #Hand3 Agenda
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Join us at 11:00 am for Session 2 #Hand3