social media for branding - toastmasters
TRANSCRIPT
Nov 5, 2016
District 57 2016
How to Build a Brand with Social Media? (and Why You Need One)
Shyam V NathSocial Media Chair, D57
@ShyamVaran
954 609 2402
Personal branding is essentially
the ongoing process of establishing
a prescribed image or impression in
the mind of others about an
individual, group, or organization.
Often involves the application of
one's name to various [social
media] products.
What is Personal Branding?
1. Start thinking of yourself as a brand2. Audit your online presence (scan, measure)3. Secure a personal website (social media
alternatives)4. Find ways to produce value5. Be purposeful in what you share6. Associate with other strong brands7. Reinvent
Forbes: Seven Things You Can Do To Build
An Awesome Personal Brand
http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
1. Choose a Social Media / Network that will support your brand image (e.g. Linkedin for Professional brand, Facebook for Social brand etc.)
2. Provide valuable and shareable content to build your clout/klout !
3. Leverage influencers (Tweet v/s Re-Tweet)4. Use social campaigns to promote (Organic v/s
others ways to promote your message)
Branding Activities
http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
Multitude of “Social” Channels
• Meetup.com
• Facebook (facebook.com/groupsToastmastersInternationalMembers)
• Twitter (twitter.com/Toastmasters)
• Linkedin (linkd.inToastmastersInternationalOfficialGroup)
• Youtube (youtube.com/toastmasters)
• How to leverage these?– Member Prospecting
– Year Round Member Engagement
– Personal/Professional Branding
– Leadership (klout)
TM Branding Guide Slide 54
Meetup Sites
Linkedin Groups
Growth of the Linkedin Group!
Growth of Twitter Following!
Growth of Twitter Following!
TM Clubs with a Social Media Slant
TM Magazine July 2014
Blogs
Google+ (plus.google.com)
Facebook club page – quick look
Easy artwork
Social elements
Map!
Address and other club info
Celebrate member
accomplishments – tag them so friends know
about Toastmasters and
the member’s progress
YouTube
Clout: the power to influence or control situations
www.Klout.com
Klout: Measure your [Social] Brand Equity
Resources
• Common Craft videos
• Social Media Marketing for Dummies
books available on Amazon
• Social Networking for Dummies blog
• The Social Media Revolution YouTube
• Toastmasters International
• Social Media Etiquette from TMI