toastmasters social media marketing
DESCRIPTION
How Toastmaster Clubs can use social media marketing as a way to recruit new club members, and deepen the bond between existing club members.TRANSCRIPT
SOCIAL MEDIA FOR TOASTMASTERS CLUBS
Presented by Adrianne Machina, TM
& Bob Hudack, DTM
AGENDA
What is Social Media? How can our club use Social Media? An Intro to Social Media Sites and Tools
Facebook LinkedIn Twitter
Get your club involved!
WHAT IS SOCIAL MEDIA?
A. A fun way to fritter away your day.B. A great way to connect with people.C. Some fan-fangled technology all the kids
are playing with these days.D. All of the above.
Think of social media as a way to extend your reach personally and professionally.
TRADITIONAL MEDIA
Radio, TV and Newspapers
QUICK STATS 1 Trillion Unique URLs Indexed in Google 2 Billion Google Searches Daily 70 Million YouTube Videos 133 Million Blogs 77% of Internet Users Read Blogs Nearly 2 Trillion Tweets 20 Million Twitterers (Over 2500% Annual Growth) 200 Million Facebook Users 100 Million Facebook Users Log In Daily
FASTEST GROWING GROUPS ARE 35-54 & 55+
HOW CAN I USE SOCIAL MEDIA TO BENEFIT MY CLUB?
Build community and friendship among club members between meetings.
Re-activate alumni. Recruit new members. Connect with other clubs. Get ideas for speeches & club building
activities.
“A Class Reunion” Generally People You Know Pretty Well 200 Million Users ; 35+ DOUBLING every 2
months
ADD FRIENDS – GROUP FRIENDS
YOU CAN CREATE A GROUP
“A Business Networking Event” 6 Degrees of Separation Principle
JOIN THE TOASTMASTERS INT’L GROUP
A giant “coffee shop” Limited to 140 characters Use Twitter to post blog updates Use Twitter to connect with existing members Use Twitter to recruit new members
TWITTER - WEB
USE SEARCH.TWITTER.COM
TWEETDECK
TWITTER BASICS
Tweet – limited to 140 characters Handle - @AdrianneMachina Follow – who you’re listening to Replies – have a conversation! @ Retweet – RETWEET or RT – Go Viral Baby!
Keep to 120 char. DM – PRIVATE – more like Instant Message Avatar – Your picture. Decide Logo or Face Hashtag - #TwOrCo – Twitterers in OC You can create your own hashtag #PUTM
BLOGS HELP YOUR CLUB BE FOUND
IS BLOGGING RIGHT FOR YOUR CLUB?
Helps with Search Engine Optimization
Helps Prospective Members Get to Know You
Helps Mentor New Members
Differentiator Can feed blog to
other social media sites
Time-consuming Need decent writing
skills or video skills
Pros Cons
TIPS & TAKEAWAYS
Encourage Everyone in Your Club to Participate!
Don’t be too pushy – make friends first! Listen first. Ask club visitors how they heard of you. If you don’t have a club blog, at least have a
club website – freetoasthost highly recommended!
QUESTIONS?
Adrianne Machina, Tornado Marketing949-743-1444 [email protected] www.Tornado-Marketing.com