#MicromaxMyDadCAN – Contest Case Study

Overview

• Engage with fans on a holiday to capitalize on Father’s Day

• Shape the contest around Fathers day while maintaining the brand integrity

• Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty

This is how it began

Pre buzz

We had started creating buzz around the contest from Friday; so a large number of fans could participate in our contest.

And the buzz was sustained till Sunday morning as well

Cross promotion of the contest

A post was also published on the official page to leverage the +1 million fan base

Contest Day

Optimum engagement was done to drive maximum participation

Just at the cusp of the kick off, the fans were uber excited and this became the most re-tweeted tweet

Kick off question

With the audience at it’s toes we kicked off the contest with much fan fare

Responses from the participants

The responses was stunning, hence we had added one more give away

And it start trending within 13 minutes

And this is the first time Micromax trended WORLDWIDE!

Trended keywords

Source: trendsmap.com

5 of the keywords from the question were trended along with the prizes

At its peak, 434 unique users were tweeting

Source: Hashtracking.com

“micromax mobile” the most dominating keyword

Source: Sysomos.com

BuzzGraph shows a visual summary of buzz around the searched query by listing words that appear frequently along with the search query.

Source: Sysomos.com

Some of the most retweeted tweets

Twitter Followers growth

1047 Followers added from 16th June 2013 to 17th June 2013

Source: Sysomos.com

Winner delights

….and here are the numbers

Trended Worldwide on no. 4 and in India on no. 1 position.

1300+ Tweets including 900+ mentions and 200+ RTs

559,000+ Impressions

20+ Followers in one days

Source: Sysomos.com & hashtracking.com

Thank YOU!