social media campaign strategies 101
TRANSCRIPT
Do you have the
right Campaign Strategy?
Loyal Fans
Social Media ROI
Brand Visibility
Quality Traffic
Repeat Exposure
Influencer Mention
To Generate
This webinar will help you understand:
I. Campaign Strategies: Before, During, After
II. The nuts and bolts: timeline, channels, content,
promotion, follow-through
III. Walk the Talk
IV. Tools and Analytics: manage, monitor, measure
V. Valuable Insights and Best Practices
Key Takeaways from this Session
Hi...thanks for joining me today and now that we are going to spend the next 45 minutes together, let’s get acquainted a bit - I head a boutique social media agency and run one of the largest digital tech events in Asia - Click Asia Summit.
I simply love digital media…and it shows! My bucket list? Visit all the top tech events in the world -5 done ..and 5 to go!
You can find me on social media (of course!) @LinkedIn: www.linkedin.com/in/kavitajTwitter: @write2kavitaFacebook: www.facebook.com/kavitajE-mail: [email protected]
237 Likes!
129 Comments!
Creative Captions Contest
Branded Incentive
Heinz Ketchup Singapore
The 4 Tenets of a Social Media Campaign
I. Well defined goal – Is it a PR campaign, a product launch campaign, a
seasonal campaign or a CSR campaign?
II. Relevant channels – A campaign is where the audience is.
III. Interested audience – Research, research and some more research.
IV. Attractive incentives – What's the most sought-after product or service
you can offer as your campaign incentive and ties in with the brand.
Before the Campaign
Traackr*
● 360° view of niche influencers
● Geo-targeting, multi-lingual search
● Influencer network, relationship management
● Influencer classification: Reach, resonance, relevance
● Influencer content tracking
Simply Measured*
● Audience reach breakdown ● Fan & influencer demographics● Analysis of engaged users● Analysis of ‘Like Sources’ ● Shareability quotient of content● Campaign monitoring, social
metrics integration
Followerwonk
● Twitter follower analytics● Comparison of new & lost
followers● Interactive charts of tweets,
retweets, mentions● Influencer search &
classification● Comparison of social graphs
1. Find your Audience and Influencers
* = paid tools
2. Choose the Social Channel(s) Audience volume in Singapore per platform mentioned below
3.8 MIL 2.7 MIL 2.4 MIL 1.38 MIL
1.35 MIL 1.2MIL 1.1 MIL 0.7 MIL
Vine’s Singapore user statistic is currently unavailable.
Thanks for your interest in our webinar on Social Media Campaign Strategies 101.
To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos