zestadz - sms campaign strategies

India’s leading mobile ad marketplace

SMS Campaign Strategies

Version 1.0 | May 13, 2008

All Rights Reserved. Copyrights 2008 zestadz.com

Asif Ali, CTO | asif [ at ] mobile-worx.com | (0) 98400 89876

Outline

• Features of SMS Advertising on ZestADZ

• Why Advertise on SMS?

• SMS Campaign Strategies

• Campaign Flow


SMS Advertising Features on ZestADZ

• Delivers millions of SMS Impressions across different vertical networks

• Best in class targeting• Location• Keyword• Device• Demographic

• Social media + user profiling strategy to deliver better targeted ads

3

SMS Advertising Features on ZestADZ

• Full fledged campaign manager

• Fine grained campaign control• Daily Spend• Campaign duration

• Easy integration for publishers with ready APIs

• Self service platform

• Detailed reports and analytics

4

Why Advertise on SMS?

• SMS Provides advertisers to the broadest possible target demographics• Urban and Rural • Students• Job Seekers• Stock Market Investors• Sub-urban markets• Even Farmers!

• Users get opt-in Messages from services for FREE.

• SMS is bigger than WAP: Potential SMS Traffic estimated at 300 million a month.


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SMS Advertising on ZestADZ

• Cost Effective – CPMs between Rs 200 – Rs 600 ($5 - $12 ).

• Access to 50-60 characters per Ad

• ZestADZ Provides Keyword Targeting – The ONLY Network in India to provide this feature.

• Discovery of Services: In India Discovery of new services is still a problem. Use ZestADZ to promote your service and to enable discovery of it through SMS


SMS Campaign Strategy - Click-to-Call

• SMS Ads can best get responses through click to call.

• Response Rates• Typical response rates on

Click to call with offer – 0.5-1.5%

• With some offer – Response rates goes up to as much as 2.5%.


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SMS Campaign Strategy - Click-to-Send Msg

• Click-to-Send a Message or Click-to-reply is effective and doesn’t require a call centre number.

• Though advertisers prefer this method, Users are becoming wary of replying to a short code (Due to associated costs)

• Response Rates• Typical response rates on Click to

call with offer – 0.5-1.5%

• With some offer – Response rates may go up to as much as 2.5%.


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SMS Campaign Strategy – SMS Coupons

• SMS Coupons is a cost effective way for driving foot traffic in physical / virtual stores.

• Viral Campaigns - campaigns can turn viral if the campaign has a real deal for the users.

• Response Rates• Typical response rates on Click to

call with offer – 0.2-1.5%• With some offer – Response rates

may go up to as much as 2.5%.


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Campaign Flow

Your ads display within opt-in Messages

as a footer

Medium In-Game advertising

Click-to-call

Call To Action Fulfillment,Expansion

Your Brand Here

Stage

Scenario

Forward option within

the game drives

virality.Users can respond to your pages

User can take an action for your band. Distribute coupons or enable any

call to action


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For more information

• Visit www.zestadz.com for more information or write to us at

• Sales • Email - Advertiser [at] zestadz.com• Phone - +91 44 6453 6183


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