social media benefits in the workplace
TRANSCRIPT
Personal income and entertainment needs drive demand as the nightclub business revenue is considered luxury spending by many
consumers.Target age 21-34 years old.
Nights of service posts fuel authenticity.
Ability to collaborate & diversify with other industry heads making for better
leadership.
Intentional posts have ability to reach mass clientele to impact change.
Tangible Benefits of Social Media in the Workplace
Increased likes and followers on all
social media sites
Increase in positive reviews on all
testimonial sites
Increased revenue contributed to sales
as well as VIP services and private
events
Intangible Benefits of Social Media in the Workplace
Job satisfaction for employees
Memorable experience for patrons
Increase in brand awareness
and loyalty
Action StepsIn order to increase social media likes and follows as well as brand awareness we must link everything to and from our website.
Keeping a keen eye on google analytics and adding meta data while reassuring all sites are accessible through mobile.
Keeping authentic communication with our reviews and posts in order to maintain our online reputation and positive patron relations.
Surveying online reviews daily and responding accordingly while asking for feedback to grow and improve on.
To increase revenue, all events will be posted on social media and encouraged to share by employees and patrons alike.
We will offer contests for patrons and incentives for employees while tracking the number of attendees and ticket sales as well as post shares on all social media platforms.
References:
How to Increase Website Traffic From Social Media: http://goo.gl/qN8B22
WAV Nightclub Facebook Page: www.facebook.com/wavnightclub
Bar Business & Nightclub Business Overview & Trends: http://goo.gl/vk9Ju