benefits + risks of social media in the workplace
DESCRIPTION
JOSH BOESCH MERRICK PRICETRANSCRIPT
BENEFITS + RISKS OF SOCIAL MEDIA IN THE WORKPLACE
S O C I A L M E D I A P L AT F O R M S
R E C R U I T M E N T & S E L E C T I O N
RISKS & BENEFITS
POTENTIAL RISKS– Employment discrimination
– Variability in applicant use of social media disadvantages those who do not use it
– Spread of inappropriate or damaging information
R E C R U I T M E N T & S E L E C T I O N
FULL ARTICLE: HTTP://ESPN.GO.COM/COLLEGE-FOOTBALL/STORY/_/ID/13559872/NEBRASKA-CORNHUSKERS-FIRE-PA-ANNOUNCER-JON-SCHUETZ-FACEBOOK-POST-CITED
R E C R U I T M E N T & S E L E C T I O N
POTENTIAL BENEFITS– Improved sourcing of high-quality candidates
– Enhanced candidate quality, provides additional research
– Increased time and cost efficiency
– Greater organizational identification
– Improved employment compatibility and job satisfaction
– Attractive to millennial/younger candidates
R E C R U I T M E N T & S E L E C T I O N
73% OF 18-34 YEAR OLDS FOUND THEIR LAST JOB
THROUGH A SOCIAL NETWORK. SOURCE: ABERDEEN GROUP
R E C R U I T M E N T & S E L E C T I O N
BRANDING AND MARKETING
RISKS & BENEFITS
POTENTIAL RISKS– Hidden costs with maintenance of media
– Perception of individual/company influenced
– Quick spread of negative or private information
BRANDING AND MARKETING
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POTENTIAL BENEFITS– Fast and inexpensive dissemination of information
– Easy sharing of knowledge from few to many
– Ability to reach new customers
– Customer loyalty enhancement
– Reinforcement of organizational culture
– Analytics
BRANDING AND MARKETING
BRANDING AND MARKETING
#1 - AVOID POSTING INAPPROPRIATE CONTENT OR INFORMATION
LUTZ STANDARDS
#2 - DO NOT DISCLOSE CONFIDENTIAL INFORMATION
LUTZ STANDARDS
#3 - PROVIDE ORIGINAL SOURCES
LUTZ STANDARDS
#4 - CONSIDER OTHER PEOPLE’S PRIVACY
LUTZ STANDARDS
#5 - REVIEW AFTER POSTING
LUTZ STANDARDS
Q U EST I O N S ?