THE IMPACT OF SOCIAL MEDIA ON PUBLIC RELATIONS New communication mediums for internal and external publics

2012 figures

go/socialmediaThe COE combines employee empowerment with accountability and enthusiasm with strategic alignment

Social Media Policy • Mandatory for all employees• Balances the needs of the company with those of the

communities we seek to influence and our employees• Adheres to FTC (Federal Trade Commission) guidelines• BlackBerry takes violations very seriously

Training• Equips employees with a solid understanding of social media

policy and the skills you need to succeed using social media• Transparency and authenticity• Do not respond to: Press, negative criticism, sensational

posts, investment community, corporate/legal issues, service outages, leaked product news, partnerships, product/service issues

The Centre of Excellence & the Social Media Policy

Have You Voted Yet?

http://www.google.com/url?sa=i&rct=j&q=whole+foods+social+media&source=images&cd=&cad=rja&docid=DWl4Ei6xkC_K5M&tbnid=DPx9f-iCG5iDmM:&ved=0CAUQjRw&url=http://blog.hublished.com/?p=1540&ei=gwR6UYRXh_byBNeMgIAL&bvm=bv.45645796,d.eWU&psig=AFQjCNHdRKwYpe97aJmpVn_QGYdF7veocg&ust=1367037440021401

Facebook Insights:

http://gloriarand.me/2010/12/

Social Media Campaign Web

Questions???