social media & pr seminar
DESCRIPTION
Social Media & PR seminar(made by @JERRYEFFECT)TRANSCRIPT
2 0 1 0 0 1 2 6
seminar
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
Relation
Context
Social Network
@JERRYEFFECT
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
Relation
Social Media
SNS
Context
“人”PRPR
InformationRelation
Publishing
Relation
“Information”(“Consumer” = “Producer”)
Social Networking Service
About Social Media
About Social Media
Communication Flow
About Social Media
E-mail Cafe Messenger
Closed MediaClosed Media
Blog SNS
Open MediaOpen Media
C
CC
C
C
CC
About Social Media
Closed MediaClosed Media
Open MediaOpen Media
CommunicationCommunicationSaveSave
Social Media Classification
Why ??
Web 2.0Web 2.0 Mobile 2.0Mobile 2.0
Information ServiceInformation Service Network ServiceNetwork Service
CollectingCollecting ConnectingConnecting
Main : Traditional MediaMain : Traditional Media Main : UserMain : User
About Social Media
DistributionDistribution“人”
InformationInformation
Build up trust
Build up trust
More Fast
More Fast
More Easy
More Easy
About Social Media
Closed MediaClosed Media
Social MediaSocial Media
About Social Media
CompanyCompanyBrandBrand
GovernmentGovernment
YOU!!!YOU!!!
ContextContext
CrowdsourcingCrowdsourcing
CollaborationCollaboration
Collective Collective intelligenceintelligence
Relation &
Communication
ContextContext
CrowdsourcingCrowdsourcing
CollaborationCollaboration
Collective Collective intelligenceintelligence
Relation &
Communication
About Twitter
About Twitter
About Twitter
Multimedia Messaging Service
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
About Twitter
GroupingGroupingRelation &
Communication
We love PR@ME TOO
PR人PR人@jerryeffect@sociallog @claire0312
FriendsFriends
About Twitter
NewsNewsPromotionPromotion
InformationInformationFriendsFriendsNewsNews
PromotionPromotion
InformationInformation
Information, come and find me Information, come and find me
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
@ReTwit
About Twitter
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
About Twitter
Practice
About Twitter
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
MoneyMoney
AbilityAbility
HumanityHumanity
Trust Trust
ConfidenceConfidence
About Twitter
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
About Twitter
He is my friend!!
AdvocacyAdvocacyTone DownTone Down
I don’t care~~!!
Make a mistakeMake a mistake
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
@DISCUSSION : SOCIAL MEDIA & PR
Your comments RT @DISCUSSION : SOCIAL MEDIA & PR
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT
PR
PR
can w
in w
hen
they em
ph
asize relation
!! PRone Medicom
PR1 Division Digital PR Made By @JERRYEFFECT
THANK YOU
PRone Medicom PR1 Division Digital PR
Made By @JERRYEFFECT