social media and disruption
TRANSCRIPT
Kellogg Rural Leaders social media
and disruption
Chairperson
Dorje McKinnon
www.vajra.co.nz
Social media• Perceptions• User types• Why it’s used• Measures• Costs• Fit to plan
Disruption
Tools
Perception
Who in NZ?• 92% of adults• 100% of professionals including
government officials, business managers and executives and farm owners and managers now have a smartphone• 86.7% of business proprietors and self-
employed have smartphones
• Ref https://www.horizonpoll.co.nz/page/419/look-whos-go
Top NZ sites by use1Google.co.nz 9Bing.com 17Msn.com2Youtube.com 10Live.com 18Twitter.com3Facebook.com 11Nzherald.co.nz 19Reddit.com4Google.com 12Diply.com 20Newzealandgirls.co.nz5Trademe.co.nz 13Anz.co.nz 21Theladbible.com6Yahoo.com 14Amazon.com 22Tvnz.co.nz7Stuff.co.nz 15Asb.co.nz 23Outbrain.com8Wikipedia.org 16Westpac.co.nz 24Putlocker.is
25School.nz
• Source http://www.alexa.com/topsites/countries/NZ
Top NZ sites by use 2
• Source http://www.alexa.com/topsites/countries/NZ
28LinkedIn.com29Instagram.com30Pinterest.com42Tumblr.com
User types
Personal user
Professional user
Representative user
You are the product
Facebook analytics
Facebook analytics posts
Facebook analytics people
Facebook ad targeting
Facebook ad targeting 2
Facebook ad targeting 3
LinkedIn ad targeting
Twitter analytics
Influence analytics
Costs
• A cautionary tale loss and understanding
Why use it?Professional user:
Representative user:
Effective use• What is your 5 year vision ?• What objective or goals gets you there ?• Which social media tool is best for those goals ?• What measure is best ?
Social media• Perceptions• User types – personal, professional, representative• Why it’s used – audience, awareness, good• Measures – must relate back to business fundamentals• Costs – time, understanding, crisis management• Fit to plan – only do the things that help you move forward
Future disruption
Msg apps
• Reference http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T
Facebook Messenger
Msg app references• Why mobile messaging is big
http://www.campaignlive.com/article/next-frontier-mobile-advertising-messaging-apps/1378517• How to run a successful mobile messaging app campaign
https://www.searchenginejournal.com/the-ultimate-guide-to-whatsapp-marketing/161221/ • Information about NZ social media
http://socialmedia.org.nz/category/new-zealand/
Artificial intelligence
Exponential problems
Artificial Intelligence the problem
Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
Artificial Intelligence - the problem 2
Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
John Deere AI
AI local
AI local 2
Photo recognitionDylan Barrett
Photo recognition 2Dylan Barrett
Artificial intelligence in Ag
http://smartmachines.bluerivert.com/ Video
Help ?
RuralVoice
Tracta
Photo credit• https://www.flickr.com/photos/jasonahowie/7910370882; • https://www.flickr.com/photos/atgeist/9719172427; • https://upload.wikimedia.org/wikipedia/commons/8/8c/
Illustration_at_page_201_in_Europa's_Fairy_Book.png• https://upload.wikimedia.org/wikipedia/commons/3/31/
Cathedral_Square_2402.jpg; • http://hdwallpicx.com/wp-content/uploads/2015/03/ex-machina-
wallpapers-hd-1080p-1920x1080-desktop-04.jpg• http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html • http://smartmachines.bluerivert.com/