social media and building alumni relations
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Social Media and building alumni relationsTips, tricks and tales of success
University of Oxford Alumni OfficeAlison Edwards and Joanna Whiting
14 November 2012
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@oxfordalumni
www.facebook.com/oxfordalumni
University of Oxford Alumni (LinkedIn)
• Why social media?• Strategy
• Practicalities• Advertising• Success stories
Why social media?
The pros…
+ Informal+ Immediate+ Viral+ Simple
The cons…(just a couple!)
- Too informal? - Unknown audience?- Time-sink
• Why social media?• Strategy
• Practicalities• Advertising• Success stories
InformInvolveInspire
Integrated communications strategy
Gulp.What does this really mean?
• Incorporate social media into your communications and marketing planning
• How will you determine success?
• Internal comms
• Why social media?• Strategy
• Practicalities• Advertising• Success stories
Make it easy on yourself
• Start small
• Make yourself visible
• Many hands make light work
Tone
• Informal, social, chatty, nostalgia
• Information, interesting, news, relevant,
• Professional, networking, careers
Planning
• Content calendar• Frequency of posts• Tweet whilst you sleep!
(Just kidding. Sort of…
On that note…
You are looking at social media…
Aren’t you?!
Repurpose and reinforce
• Highlight existing activity• Share content from
other platforms• Retweet• Hashtags
• Why social media?• Strategy
• Practicalities• Advertising• Success stories
Advertising on facebook
£ Draw attention to key stories? • Promoted posts
££ Bigger budgets and bigger aims?
• Targeted paid advertising to increase your audience
Oxford Alumni ad 1: targeting 32,520 users£63.40 spent22,725 users reached1030 new likes
Monitor
• Facebook page insights and Ad Manager• Google Analytics• Bit.ly• Twitter counter• Klout• Etc….
• Why social media?• Strategy
• Practicalities• Advertising• Success stories
‘A picture is worth a thousand words’
Starspotting
Questions, questions
Dive in!
What are you waiting for..?