alumni relations management in aiesec
TRANSCRIPT
Sitting on a Gold Mine…
Sitting on a Gold Mine…
To get it started… How many people have gone through AIESEC in your country for the years of its
existence? How many of your alumni is your country (MC+LCs) currently in touch with? What is the approximate percentage of the alumni you are in touch with who
are holding a leadership role in the organizations they work at? If in the next 2 3 years you manage to build a relationships with 50% of the
people that have been in AIESEC in your country how will this impact the operations and the success of AIESEC on the ground (in your LCs and in the MC)?
How can you build a relationship with 50% of the people that have been in AIESEC in your country within the next 2 3 years?
How can you build a relationship with 50% of the people that have been in AIESEC in your country within the next 2 3 years?
Sitting on a Gold Mine…
Why is Alumni Relations Management
“Good”?
Sitting on a Gold Mine…
Sitting on a Gold Mine…
Sitting on a Gold Mine…
Why is Alumni Relations Management
“Not Good Enough”?
Sitting on a Gold Mine…
What is the GAP?No of Alumni vs Alumni countries are in touch with
Sitting on a Gold Mine…
What can ARM mean to a Country?
AIESEC India | Results for a 6-month period
8’000 Euro in alumni donations 20’000 Euro partnerships resulting from
alumni400 – internships raised through alumni300 alumni - non- financial support
Sitting on a Gold Mine…
What if…
… the network doubles this impact over the next year?
What will the network receive over 1 year if we merely double the current state?
Sitting on a Gold Mine…
How to make ARM area
“Good Enough”?
Sitting on a Gold Mine…
Clarity: What is Alumni Engagement? Value Exchange- AIESEC Provides alumni value
and expects value back Long term project that requires sustainability Stakeholder relationship with several key
elements: managing contacts Providing regular information about AIESEC providing opportunities for involvementCapitalizing on established relationships
Sitting on a Gold Mine…
Where is Alumni Engagement in the Business Logic of AIESEC?
Sitting on a Gold Mine…
SU
STA
INA
BIL
ITY
TH
E W
AY
WE
DO
IT
HIGH VOLUME OF HIGH QUALITY @XPSHIGH VOLUME OF HIGH QUALITY @XPSIM
PA
CT
INCREASING EXCHANGE XPS
INCREASING EXCHANGE XPS
PROVIDING HIGH QUALITY AIESEC XPS
PROVIDING HIGH QUALITY AIESEC XPS
GENERATING LEADERSHIP XPS
GENERATING LEADERSHIP XPS
RECRUITMENT & INDUCTIONRECRUITMENT & INDUCTION MANAGING TALENTMANAGING TALENT
CU
STO
MER
SIN
TER
NA
L P
RO
CES
SES
LEA
RN
ING
&
CA
PA
CIT
Y
OFFERING THE RIGHT OPPORTUNITY FOR OUR
MEMBERS
OFFERING THE RIGHT OPPORTUNITY FOR OUR
MEMBERS
CAPITALISING ON NETWORKS, MARKETS
AND ISSUES
CAPITALISING ON NETWORKS, MARKETS
AND ISSUES
RELATIONSHIP MANAGEMENT WITH PARTNERS AND
ALUMNI
RELATIONSHIP MANAGEMENT WITH PARTNERS AND
ALUMNI
PLANNING & REVIEWPLANNING & REVIEWMANAGING INFORMATIONMANAGING INFORMATION
IT INFRASTRUCTUREIT INFRASTRUCTURE
GOVERNANCE & ACCOUNTABILITY
GOVERNANCE & ACCOUNTABILITY
FINANCIAL SUSTAINABILITYFINANCIAL SUSTAINABILITY
MARKET ANALYSISMARKET ANALYSIS
MEMBERSHIP
ADMINISTRATIVE MANAGEMENT
MARKET AND RELATIONSHIP MANAGEMENT
OPPORTUNITIES
EXTERNAL POSITIONING FOR STUDENTS AND
ORGANISATIONS
EXTERNAL POSITIONING FOR STUDENTS AND
ORGANISATIONS
Sitting on a Gold Mine…
RECRUITMENT & INDUCTION
Talent Promotion
Talent Promotion
Talent Selection
Talent Selection
MANAGING TALENT
Talent Allocation
Talent Allocation
GOVERNANCE & ACCOUNTABILITY
External Board
Management
External Board
Management
Internal & External
Reporting
Internal & External
Reporting
AccessibilityAccessibility
RELATIONSHIP MANAGEMENT
Account Management
Account Management
PLANNING & REVIEW
Plan & BudgetPlan & BudgetOrganizational Performance Management
Organizational Performance Management
MANAGING INFORMATION
Knowledge Management
Knowledge Management
Internal Communicatio
n
Internal Communicatio
nUsage of IT
Systems
Usage of IT Systems
CAPITALISING ON NETWORKS, MARKETS AND ISSUES
Sales Management and TN Raising
Sales Management and TN Raising
Product PositioningProduct Positioning
Product DevelopmentProduct Development
Alumni manageme
nt
Alumni manageme
nt
MARKET ANALYSIS
Analysis of Supply & Demand
Analysis of Supply & Demand
Segmentation
Segmentation
Brand perception
Brand perceptionResearchResearch
INCREASING EXCHANGE XPS
Exchange Matching
Exchange Matching
Exchange Servicing
Exchange Servicing
QUALITY OF AIESEC XPS
Competency Management
Competency Management
AIESEC XPs Quality
Measurement
AIESEC XPs Quality
Measurement
LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETYLEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY
Organizational Structure Revision
Organizational Structure Revision
Internal Promotion for X & X Raising
Internal Promotion for X & X Raising
GENERATING LEADERSHIP XPS
Talent Planning
Talent Planning
Talent Induction
Talent Induction
Administration IT Systems
Administration IT Systems
CU
STO
MER
SIN
TER
NA
L P
RO
CES
SES
LEA
RN
ING
&
CA
PA
CIT
YTH
E W
AY
WE
DO
IT
IMP
AC
T
Legal Compliance
Legal Compliance
CSFs Processes
Alumni network
capitalization
Alumni network
capitalization
Reward & Recognition
Reward & Recognition
Talent Performance
Appraisal
Talent Performance
Appraisal
GIVING THE RIGHT OPPORTUNITY
Talent Goal Setting &
Orientation
Talent Goal Setting &
Orientation
Revenue generation
Revenue generation
FINANCIAL SUSTAINABILITY
Internal Promotion for LR and LR
Offered
Internal Promotion for LR and LR
Offered
SU
STA
INA
BIL
ITY
Reserves & investment
management
Reserves & investment
management
IT INFRASTRUCTURE
EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS
Public Relations
Public Relations
Promotion & Marketing
Promotion & Marketing
Sitting on a Gold Mine…
RELATIONSHIP MANAGEMENT WITH
PARTNERS AND ALUMNI
RELATIONSHIP MANAGEMENT WITH
PARTNERS AND ALUMNI
Key Performance Indicators
“”
The relationship with our partners and alumni results in a high retention and engagement towards the organizational activities.
1. Retention rate of partners (without TN Takers)
2. Number of alumni with up to date information on a DB (contacts, current organization and position)?
Processes
Account Management
Account Management
Alumni Manageme
nt
Alumni Manageme
nt
Sitting on a Gold Mine…
CAPITALIZING ON NETWORKS, MARKETS
AND ISSUES
CAPITALIZING ON NETWORKS, MARKETS
AND ISSUES
Processes
Key Performance Indicators1. Number of TN Raised
2. Amount of money received from individual alumni donations and partnerships resulting from Alumni support
“”
We increase the quality and quantity of diverse AIESEC Experiences by making properly use of our networks, markets and relevant issues.
Sales Management
and TN Raising
Sales Management
and TN Raising
Product Positioning
Product Positioning
Product Development
Product Development
Capitalize on Alumni network
Capitalize on Alumni network
3. Number of TNs Raised from alumni contacts
4. Conversion rate on sales
Processes Performance Indicators
Sitting on a Gold Mine…
How to make get the area in placeAuditing Key Processes Create a plan and allocate resources Database management Information release – keeping alumni informed about
AIESEC Providing platforms for connections
Physical platforms - events Virtual – MyAIESEC.net, others• Providing relevant Engagement Opportunities with AIESEC• Manage Relationship with Alumni Associations
Sitting on a Gold Mine…
Create a plan & Allocate Resources
Specify concrete objectives why do you want to develop the area
Create a measurable target listCreate a system for tracking the outcomeTo build infrastructure and create tangible
value- be ready to invest at least 2 yearsAllocate resources
Sitting on a Gold Mine…
Database Management
Map & leverage the available connectionsMap and fill in the inter- generational gaps – top-
bottom approachCreate a system for capturing the outflow of
membersConsider how well are you leveraging on
MyAIESEC.net for Alumni
Sitting on a Gold Mine…
Keeping Alumni Informed About AIESEC
Create a system for keeping your alumni informed about AIESEC – newsletter, news through MyAIESEC.net for Alumni, e-mail list, etc.
Create a standard structure, news release cycleSend relevant information which inspires actionOnce the tool is institutionalized – think of ways
to make a product out of it
Sitting on a Gold Mine…
Providing Platforms for Connections
Alumni Events - Awards Ceremonies, Open Member Conferences, non- formal gatherings
Virtual platforms (MyAIESEC.net or others): promote and educate Communicate with your alumni; Build the pipeline – current members Work with your national alumni association
Sitting on a Gold Mine…
Engagement Opportunities with AIESEC AIESEC Awards Mentoring Campaigns Raising TNs campaigns Conferences and Trainings Leveraging on their networks Donations Partner opportunities Support on communicating AIESEC to external audiences
Sitting on a Gold Mine…
Relations with Alumni Associations
Implement the Alumni Association Principles Partner with Associations to reach more
alumni Leverage on their networks to attract more
alumni to MyAIESEC.net
Sitting on a Gold Mine…
Leveraging on MyAIESEC.net for Alumni