social loyalty loop

7/31/2019 Social Loyalty Loop

1/19

Social loyalty loop &

Marketing


2/19

The Consumer Decision Journey" proposed amuch more iterative path to a purchase, withfour stagesconsider, evaluate, buy, andbondfollowed by three stages: enjoy,advocate, and bond.


3/19


4/19

Now a days consumer is connecting to thebrands in some different ways.

Consumer decision process is now changebecause of social media and in touchenvironment.

Now process is much more repetitive like aloop or in other words social loop.


5/19

The Consumer Decision Journey hasevolved into a Social Loyalty Loop with vasttouch points.

Brands are building social campaignexperiences that spread from one brandloyalist to his/her friends and create apowerful social loyalty loop that, when doneeffectively, continues to cultivate brand

loyalists.


6/19

This decision process provide opportunity forbrands and companies to influence theconsumer before, during and after thepurchase.

Now companies bring the brand around theconsumer through social media.


7/19

Roger katz first identifies four differentways to create social loyalty loop:

1. Brand consideration: brand consideration

means share engaging experience. Peoplewont share the ads but they might sharepurchase consideration with their friendsthat encourages feedback.

Example of Hyundai cars.


8/19

Brand advocacy: (help friends share message)

The most powerful impetus to buy a product issomeone else's advocacy.

A recent study by Sociable Labs found that nearlytwo-thirds of online shoppers have read product-related comments from friends on Face book.

It's no surprise that a product recommendation

from a friend is trusted: It's authentic.


9/19

Brand enjoyment: Its mean give fans something to do.

Give fans something they can do that's enjoyable,related to your brand, and, ideally, shareable.

Live for Now" will invite and inspire Pepsi fans tolive each moment to the fullest through a breadthof global, pop-culture platforms, includingrelationships with music and entertainment brandand much more. Pespi Pakistan. Surf excle pakistan.


10/19

Brand building: Creating an online "drumbeat" chock full of

engaging, sharable social actions and events willcreate an unstoppable Social Loyalty Loop.


11/19

Points, coupons and freebies are great forgrabbing initial attention, eMarketer says.

But in the long run these promotions cantmake up for a lackluster customerexperience.

Through the use of social media, retailersand brands can identify and interact with the

most profitable internet users.


12/19

The majority of people in the country areconstantly on social media sites at all hoursof the day, companies realized that they hada whole new market to reach.

With social media sites like Facebook,companies from every industry are gaining

from a new found connection with theircustomers.


13/19

With social media sites like Facebook,companies from every industry are gainingfrom a new found connection with theircustomers.

Since people are constantly updating theiractivity streams and current states of being,businesses are also able to update theirclients and loyal customers with specialdiscounts, offers, and brand information.


14/19

A really great thing about being able to dothis is the fact that they can connect withtheir customers in a more timely manner.

Many companies have interactivecollaborations with social networks in orderto bring customers special discounts and

notifications of new opportunities at anygiven moment.


15/19

Social media gives marketers a voice and a wayto communicate with peers, customers andpotential consumers. It personalizes the"brand" and helps you to spread your message

in a relaxed and conversational way.

Not only small firms use social media big andvery famous companies like Pepsi, Toyota and

other companies use social media.


16/19

companies use social media to provide anidentity to who they are and the products orservices that they offer.

Companies engage the consumer throughsocial media.

If companies want to remain relevant with thisnew type of consumer, companies have to be

where they are, have to talk in their language,"and have to connect with them in a way that"keeps them feeling like they want to be part ofcompanies brand.


17/19

Social media marketing is becomingincreasingly dependent on user-generatedcontent, meaning reviews, comment, or anyother input from customers. Peer influence

has a measurable impact on consumerpurchase decision.

Example: pepsi.com page support live for

now, user-generated messages fromFacebook and Twitter that include the#LiveForNow hashtag.


18/19

Unlike traditional, harder-to-track advertisingmethods such as TV and print, social mediaprovides a wealth of statistics about the age,gender, demographics, interests, and

reactions of consumers.


19/19

Many social media networks are accessible bysuch devices as the IPhone, Android, and theBlackberry, which give companies a 24 hourwindow for advertising to the countless

masses. Social media is changing customer loyalty

programs also by identifying problemsthrough monitoring what people are sayingabout their brands.

social loyalty loop

Documents