CENTERLINE DIGITAL High Five Conference 2015

SOCIAL HIGHLIGHTS

Teamwork is the Best WorkThe High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle. !This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram. !Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team: • Monitoring and responding on Twitter • Generating original social copy related to

sessions and announcements for Twitter • Taking pictures and creating captions to post

on Instagram • Interacting with attendees !After the event, there was so much activity on the hashtag #High5Conf that I wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, I was able to capture some of those moments and put together a simple and fun recap.

Image from Instagram: christiemont

Through #High5Conf we learned that…

The Keynote address means everyone loves

the same quotes.

Even a Snowpocalypse can’t hold #High5Conf back.

Images from Twitter

140 Characters can say a lot

Ekaterina Walter is a rockstar and was most popular with

over 300 mentions.

Alternative utensils (CHORKS) are the best.

Images from Twitter

140 Characters can say a lot

2,561 tweets using

#High5Conf from

2/25-2/26

1,789,517 Potential Reach &

10,561,815 Potential

Impressions

Data pulled from Sysomos and Simply Measured

Twitter Metrics

Pictures are worth a thousand words

The Selfie is still alive and well.

People love watching other people get punched in the

face, especially in slow motion.

Images from Instagram

And also, Chorks…

Images from Instagram

206 photos & videos using #High5Conf

from 2/25-2/26

27,000 Potential Reach & 68,000

Potential Impressions

Data pulled from Sysomos and Simply Measured

Instagram Metrics

Find us at: http://centerline.net/ !Connect on all the things:

www.linkedin.com/in/lauraechang instagram.com/thelaurachang/ twitter.com/thelaurachang

See you at High Five

Conference 2016!