2011 vmi demo conference highlights

VMI’s Best of the Best 2011 DEMO2011 DEMOReview

The Launchpad for Emerging Technology

Page | 1©Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next®

VMI CES 2011 Review Welcome to VMI’s Best of the Best DEMO Emerging

Technology Review. Background of DEMO– Hosted by Silicon Valley’s Venture Beat’s Matt Marshal

P l D t C lif i F b 29 M h 1 2011– Palm Desert, California, February 29 – March 1, 2011– About promising start‐ups showing off their innovative technologies– 50 Companies get 6 minutes (absolutely no power point) on stage to

make their case before an audience that includes would‐be investors and journalists

– DEMO Peoples’ Choice Awarded: $1 Million p $– DEMO launched the original PalmPilot, Salesforce.com, TiVo, eTrade,

Sun’s Java, Adobe Acrobat, VM Ware

Categories Cloud and Mobile/Turnkey Technologies Consumer Technologies

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Social and Media Technologies Enterprise Technologies

Trends & Vision

World is changing much faster (Silicon Valley’s perspective) World is changing much faster (Silicon Valley s perspective) 2011:

– All about Social Media and Personalized EngagementAll about Social Media and Personalized Engagement– Cloud Technology: Communications & Device Security to

Gain Adoption

Viruses targeting Microsoft are declining; replaced with those targeting social media and mobile OS (LinkedIn, Facebook, Android)Facebook, Android)

Five years from now, Facebook will be the plumbing in the Internet; Salesforce.com‐type applications will be ubiquitous, pervasive and invisible


TOP INNOVATIONS 2011 DEMO SHOW


Cloud Technologies Stratosphere from V3 www.v3sys.com V3 Systems provides the world's first drop in virtual desktop appliance, server

Supports 50 to 400 virtual desktops in a 2U server

Virtual Desktop faster in the cloud than as localVirtual Desktop faster in the cloud than as local desktops

Use 1/30th the power and cost significantly less ($350 per desktop) than other virtual and($350 per desktop) than other virtual and traditional desktop solutions

Offers very high level of encryptionAlienwareOptical

Cloud/Web enabled monitor, No processor

(V3 server located

Competitors: Primarily consortium of vendors all providing a different piece of the stack

Market Opportunity: Gartner predicts that by Test Alienware Virtual MachineVi V3 Cl d

OpticalLaptop in Salt Lake City)

2012, 50 million desktops will be served virtually. That is 10% of the market.

At V3’s booth?

Via V3 CloudOpen 135 MB Picture for edit 10.315 seconds 5.599 seconds

Open a PowerPoint Presentation

4.051 seconds <1 second, instantaneous


The SAAS and PAAS leader: Extract 700MB File 12.577 seconds <1 second,instantaneous

Cloud and Mobile/Turnkey Technologies Dynamic Device Identity by mSIGNIA

www.mSIGNIA.com www.demo.com/alumni/demo2011/234763.html

Are you who we think you are? DDI is your best identity on‐line.Are you who we think you are? DDI is your best identity on line.

mSIGNIA’s Dynamic Device Identity platform provides mobile phone authentication… a safe, reliable device identity for accessing cloud services on Android smartphones, tablets and is available soon on iPhone, Blackberry, Windows and Symbian mobile devicesdevices

Using patent‐pending technology that anticipates naturally occurring changes in the device… and creates a “signature” based on 100’s of hardware, firmware and software

Note: very small start‐up; more info in the demo link above

VECTOR from HBMG, Inc. www.hbmginc.com

People don’t trust things in the cloud…. HBMG, CISCO, and IBM have created a blended data center in a boxblended data center in a box

Represents a new IT direction, it leverages advanced hardware and software, virtualization, cloud computing, management and services to provide a turnkey local, cloud platform

20% Total Cost of Ownership: Providing exceptional Reliability, Availability, Serviceability, Disaster Recovery and Business Continuity characteristics

VECTOR is shipped in a shock mounted case and operated without air conditioning. Plug it into a 110 volt 20 amp outlet, add an ISP and users, and you’re up and running.


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Consumer Technologies EcoATM from ecoATM www.ecoatm.com

– The ecoATM is an automated self‐serve eCycling kiosk that d hi i i l i di i duses patented machine vision, electronic diagnostics, and

artificial intelligence to evaluate and buy‐back used electronics directly from consumers for cash or store credit.

– Stats: 13 months on average that a person uses a cellphone;Stats: 13 months on average that a person uses a cellphone; only 10% are recycled

– Demonstrated cell phone trade‐in

Mi dW B i C b d Ed ti MindWave BrainCubed Education Bundle from NeuroSky www.neurosky.com

– The NeuroSky MindWave is exercise equipment for children’sThe NeuroSky MindWave is exercise equipment for children s minds. It safely monitors electrical EEG brainwave impulses from the forehead, which pass through mathematical algorithms determining mental states such as “attention” and “relaxation.” This application bundles into intelligence, mental fitness and game applications.

– As shown by NeuroSky at CES in 2010, the Mattel MindflexTIME M i ’ “All Ti B t T ”

CES 2010

B ndled into


was TIME Magazine’s “All Time Best Toys” Bundled into Education Games

Consumer Technologies Cyclic Variations in Altitude

Conditioning™ from CVAC Systems g ywww.cvacsystems.com– The Cyclic Variations in Altitude Conditioning™ (CVAC™)

process is an unparalleled safe and natural effort‐free physical conditioning™. The company says that by spending 20 minutes in its CVAC pod two or three times a week, customers can improve athletic fitness and general wellness.

– Stats: Dialysis patients that live at higher altitudes live longer; Less cases of obesity at higher altitudes

– Scientifically validated, the CVAC process applies precisely composed rhythm‐based changes to pressure, temperature and density of air.

– Ultimately CVAC provides athletic people with a Lance Armstrong‐type edge or couch potatoes exercise withoutArmstrong type edge or couch potatoes exercise without the exercise.


Social and Media Social Eyes ‐ www.socialeyes.com

– Launched at DEMO, SocialEyes is a social video service that instantly connects you to your friends and groups of people who share your interests, offering a rich communication experience.

– You can find people connect with them or all together andYou can find people, connect with them or all together, and record video messages, watch Youtube – together and more.

– It’s browser based, so no downloads are required

– Enables single peer‐to‐peer feeds, can mute individual ones, g p p , ,connect all together, share in a conference setting.

Nimble www.nimble.com– The world's first Social Relationship Manager– Easily connects all of your Contacts, Calendars,

Communications plus Social Listening and Engagement into a simple, affordable Web‐based platform for individuals and teams

– One click integration LinkedIn, Facebook, Twitter, Google & Email/Outlook into one seamless environment; single view

– Small businesses can collaborate more efficiently, to listen and engage with their community


g g y– Competitors: Salesforce.com, ACT, GoldMine, Microsoft CRM

Social and Media Technologies GutCheck http://gutcheckit.com

– Winner of the People’s Choice Award (and $1 Million!!)– An innovative do‐it‐yourself Web application for conducting qualitative– An innovative do‐it‐yourself Web application for conducting qualitative

research, which enables one‐on‐one chat interviews with target market consumers, at 10% of the cost of other traditional methods

• No hassle, low cost: $40/per interview; and quantity discounts

• Chat Captured in a transcriptChat… Captured in a transcript

– In a matter of minutes you can be connected with a specific target consumer (ie. Females, aged 24‐36, HHI of $45k‐$65k and drives a mini‐van) and obtain feedback and insights for your marketing, advertising or product development p p

– Offers: Control & flexibility– Training on website: How to have an effective interview customers.

Defensio for Facebook fromWebsenseDefensio for Facebook from Websensewww.websense.com

– Security for the social Web

– Prevents Facebook page owners from attackers posting unwanted content

– Protects brand reputation, image, customers and prospects from being infected on Facebook


Enterprise B2C Swivel by FaceCake Marketing Technologies www.facecake.com

– Swivel is an interactive ‘virtual mirror’ that lets customers virtually try on products at home or in Swivel‐equipped retail stores without removing anything more than their coats

– Shoppers see themselves in real‐time 3D clothing and accessories and poll their social graph about looks without

l i th ' i ' C lit ll i lever leaving the 'mirror.' Consumers can literally swivel around to view their applied products from all sides.

– People going into a dressing rooms means they are 71% more likely to buy; often twice as much as what they went in for

The Webcam Social Shopper from Zugarawww.zugara.com

– An advanced apparel visualization and validate via social media engagement product that's licensed to online retailers.media engagement product that s licensed to online retailers. Similar to Swivel, but allows shoppers to post a photo to facebook or other social media to friends for comments. “What do you think?” All the shopper needs is a computer and a webcam.

– Zugara enable E‐commerce Retail: Browsing, engaging,investigating and accomplishing; It’s browser based, so no downloads are required

– 76% advance product viewing important… for brand loyalty


and immediate sales

Enterprise B2C EPFlow from EyePredict www.eye‐

predict.com

– Can commercial displays be subtle yet obvious?

– EyePredict makes it happen usingEyePredict makes it happen using a neuroscience‐based software technology that predicts visual attention and focusa e o a d ocus

– Automatically rearranges catalog displays such that high value items are more likely to getitems are more likely to get selected

– This automated optimization pservice can double the revenue from catalog displays.. Around 175%


Seeing What’s Next, Being What’s Next

Other VMI Best of the Best ReportsOther VMI Best of the Best Reports

2011 CES Technology & Predictions Review

Coming in August2011 AUVSI’s Unmanned Systems North America Review2011 AUVSI s Unmanned Systems North America Review

Thank you. Laura Byers. Laura@e‐vmi.comIf you are interested in specific contacts or information about the above technologies, y p g

please let us know. 480‐488‐5707

Twitter: @VanguardMIW b it E VMI


Website: www.E‐VMI.com

2011 vmi demo conference highlights

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