Social for the Sale / ROI

#SMX

11.19.2014

TRULY GLOBAL ORGANIZATION 1,000+ experts across 60+ markets

STRATEGIC RELATIONSHIPS Largest partner Google, Yahoo, Baidu, Facebook, & Twitter

BEST-IN-BREED TECH PARTNERSHIPS Expertise across top providers

UNIQUE DATA & INSIGHTS Industry’s First Agency-Led Data Management Solution

97% 97% Industry-Leading Client Retention Rate

Award-Winning Performance Media Accolades

GLOBAL LEADER IN PERFORMANCE MEDIA

Creation &

Optimization

Strategy & Planning

Content

Dynamic Design

Data-Guided Segmentation

Insights

Reports & Analysis

Analytics

UNIFIED DATA TECHNOLOGY

INTEGRATED OPERATIONS

DEEP CHANNEL EXPERTISE

Media Buying Analytics

Full-Service

Management Reporting &

Performance Diagnostics

ENTERPRISE SOCIAL SERVICES

BACK TO ROI BASICS

Easy Numbers Hard Numbers

Media Investment Business Outcomes

WE’VE BEEN LIVING IN PROXY PURGATORY

ü  Clicks

ü  CTR

ü  Engagements

ü  Social Actions

ü  Interactions

ü  View views

PROXIES ARE POOR INDICATORS OF VALUE

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Case study Proprietary research venture between Resolution Media, Nielsen, and leading TV network showed that engagement with client’s Social ads had no positive correlation or causal impact on intent to tune in to the program advertised

PARADOX OF OPPORTUNITY

All Users Clickers Converters

Hundreds of millions of consumers globally

Yet advertiser investment has focused on a small sub-population

HERE’S THE GOOD NEWS…

SOCIAL’S THE ANSWER TO ITS OWN PROBLEM

Common Identity Cross Journey Cross Device

ALREADY LOTS TO TAKE ADVANTAGE OF

NEW ERA OF TARGETING & MEASURABILITY

Closed Loop 1st and 3rd party data matched

Full Funnel Beyond Cookies

Contextualized Value

Layering Effect

GLOBAL BEVERAGE BRAND IN-STORE TO ONLINE, AND BACK AGAIN

$5.42 ROAS

$359K Revenue

6% Sales Lift

THANKS! @GJMANAS WWW.RESOLUTIONMEDIA.COM