social content as it should be

15
Social Content as it Should Be

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Post on 02-Jul-2015

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Shuttlerock enables you to capture User Generated Content. You will get more Visitors, Staying Longer and Converting with the ability to grow your Email Database and own the relationship with your customers. You can run Contests, and Instant Reward Promotions, Aggregate, Curate and Share your Customers Content and use "Buy Now" buttons and Widgets to increase sales. Shuttlerock is Social Content as it should be.

TRANSCRIPT

Page 1: Social content as it should be

Social Content as it Should Be

Page 2: Social content as it should be

ONE TWO THREE FOUR

It should be on your website(not spread across a dozen

social channels)

It should be used to sellyour product (not as a

nice to do)

It should be fun, easy andable to be done at scale

by one of your team.

It should look great andprovide reasons for

customers to engage.

We love social (or User Generated) content but wethink this is how it should be:

Today’s on line environment

Page 3: Social content as it should be

The Shuttlerock SolutionSR is a white label content platform.

It sits as a part of your website with the same look and feel.

A part of your websitewith your preferred

custom domain.

The recommended size is938x220 Pixels

Your design andappearance to match your

look and feel.

The place where your photosare displayed. Name your

board and encourage visitorsto explore the content inside.

Subdomain Header

Footer

Content Boards

Page 4: Social content as it should be

Shuttlerock On MobileAdd, Share, Vote, View and Comment on

photos all on your mobile device.

Easily navigatethrough the

boards on yourmobile device.

Log in or registerto comment on

photos.

Page 5: Social content as it should be

How Does it Work?

Page 6: Social content as it should be

What can you do with Shuttlerock?

Run Photo Contests andInstant Reward Promotions

CAMPAIGNS

Aggregate, Curate and PublishSocial Content.

CONTENT

Insert ‘buy now’ buttonalongside content and place

UGC on your productpages using our widgets.

COMMERCE

Page 7: Social content as it should be

Using Photo Contests andInstant Rewards to gainmore visitors to your site.

Drive Engagement onyour site through UserGenerated Content.

Users are more likely totake action when relevant

content is present.

Grow your emaildatabase and own the

relationship.

By enabling you to capture and manage user-generated content, Shuttlerockhelps bring your audience home (and keep them there).

Shuttlerock Benefits

MORE VISITORS STAYING LONGER CONVERTING EMAIL DATABASE

Page 8: Social content as it should be

Who is Using Shuttlerock?

CampaignsTHE PRESS

The largest newspaper in theSouth Island of New Zealand.

WHAT THEY DIDA series of fun photo contestsincluding ‘wish you were here’and ‘hottest tradesperson’.

PAGE VIEWS266,351

USER SESSIONS71,727

PHOTOS1,819

EST. REACH708,900

EMAILS GAINED13,000

Page 9: Social content as it should be

Who is Using Shuttlerock?

CampaignsWINNIE BAGOES

A popular family restaurant withmultiple city locations

WHAT THEY DIDInstant Reward (Coupon)Every customer who uploaded aphoto of them at the restaurant got afree dessert coupon.

PAGE VIEWS9,476

USER SESSIONS2,209

PHOTOS381

EST. REACH7,000

Page 10: Social content as it should be

Who is Using Shuttlerock?

ContentALL BLACKS

New Zealand’s World Championnational rugby team.

WHAT THEY DIDAggregated fan photos from differentsocial channels using hash tags

By creating boards before their big games, thousands ofphotos were collected from fans. It also created an interactiveFanzone on the website with huge engagement.

Page 11: Social content as it should be

Who is Using Shuttlerock?

ContentPERFUME

A popular 3 girl Japanese Band

WHAT THEY DIDCollecting fan photos for their newmusic video.

Fans were asked to upload photos of themselves with amessage on their hands. They got over 3000 photos onto theirwebsite and created lots of buzz. Afterwards the band used anumber of the photos on their new music video generatingover 1M views on Youtube.

Page 12: Social content as it should be

Who is Using Shuttlerock?

CommercePROGEAR

A retail and online store who sellcameras and accessories.

WHAT THEY DIDPhoto Contests which drove sales

PAGE VIEWS100,000

UNIQUE VISITORS30,000

PHOTOS1,820

EMAILS GAINED1,854

Page 13: Social content as it should be

Who is Using Shuttlerock?

CommerceBLACK CAT CRUISES

A New Zealand tourism operatorwho offers dolphin swimming andharbour cruises.

WHAT THEY DIDContests, content aggregation andlink to book now.

Over the first 7 months they received 1,100 photos and over4,000 visitors used the photo page as a landing page. They got10,000 visitors to that page making it the 3rd most popularpage on the website. The activity contributed to a 51% uplift inon-line sales.

Page 14: Social content as it should be

DiscoveryAtlantis

SS Enterprise

Shuttlerock Features

Page 15: Social content as it should be

What's Next?Shuttlerock is a ‘software as a service’

(SAAS) solution.

We’ll provide training on how to get the best out ofShuttlerock and on-going inspiration and a dedicated

success manager to help out.

Storage of all content is taken care of by Shuttlerock.

Contact us on [email protected] Visit www.shuttlerock.com