where should you be social?
DESCRIPTION
The rapid rise of social media has left us with dozens of mainstream options for creating a social media profile, but it’s difficult to maintain a social life if all you do is manage social media all day. You need to concentrate your efforts, either as an individual or a company, in the platforms that really matter. The way to do this is: 1. Have clearly defined objectives 2. Identify where the target audience is already active 3. Understand their motivations for using each platform.TRANSCRIPT
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IT’S SOCIAL MEDIA
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- I’ve been searching for you all my life and
I’ve only just found you
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I’m writing a letter of complaint to
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HOW DO I DECIDE WHERE TO GO?
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WHAT DO YOU WANT TO ACHIEVE ?
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WHERE IS YOUR AUDIENCE ?
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WHAT IS THEIR MOTIVATION ?
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