social conference 2015
TRANSCRIPT
The social brand sessionHow the brand story drives social and vice versa
The Social Conference 2015
Eva Zahrawi
RuizVodafone
Diego SartoriCitizenM
Friso
WesterbergNuon
Meindert KennisSpinning’ Records
Managing Director
Founder of LST
My ambition
Lemon Scented Tea: The storytelling agency
We build brands and businesses with stories;
From a brand campaign to a social post and everything in between.
@gijsbregtvijn
How the stories of the brand
influence social and vice
versa?
• Desired Culture• Culture• Values• Perks & Privileges• Office & Atmosphere• HR
• Advertising• Brand • Propositions• Content Marketing• Media etc.
• Task forces• Employee initiatives• Employee advocacy• Data
• Social content• Social feedback• Web-care• Customer care• Co Creation• Data
Internal External
Bottom Up
Top Down
‘Social’ is the
total ‘online’
brand
experience@gijsbregtvijn
The brand
heart beat
• Desired Culture• Values• Perks & Privileges• Office & Atmosphere• HR
• Advertising• Brand • Propositions• Content Marketing• Media & PR
• Task forces• Employee initiatives• Employee advocacy• Data
• Social content• Social feedback• Web-care• Customer care• Co Creation• Data
Internal External
Bottom Up
Top Down
‘Social’ is the
total ‘online’
brand
experience@gijsbregtvijn
The brand
heart beat Customer
journeys
IntroductionsThe challange
VodafoneEva Zahrawi Ruiz
Ideas, ideas, ideas…
…and you!!
Spinnin’ RecordsMeindert Kennis
Spinnin’ Records
‘It All Starts With Good Music’
• MusicAllstars Management
• MusicAllstars Publishing
• Spinnin' Sessions
• Talent Pool
Mission: Become the ultimate (brand) authority within our genre.
Key Value: A proven track record of discovering, nurturing & developing musical talent and their music and deliver them in the worldwide DJ Top-20. Within that value everything is geared around music.
By implementing our key value we’ve been able to become a trendsetting & genre-defining brand.
We are music
Music is the strongest, most engaging kind of content out there.
Everything we do online is about creating and feeding engagement around (upcoming) music, the artists and the story it tells
Our online currency and main focus is hype.
Likes, views, subscribers, follows and other social currencies are mere KPI’s which result from that.
Organisation
Approx 15/20 people on Social, Promotion, PR and software development
Challenges:
• CRM
• Continuous creative story telling
Ideas, ideas, ideas…
…and you!!!
NuonFriso Westenberg
Challenges
…...
Ideas, ideas, ideas…
…and you!!!
CitizenMDiego Sartori
Challenges
Challenge remains in the expectation
management & content curation.
Are we becoming publishers?
Ideas, ideas, ideas…
…and you!!!
Thank youThe Social Conference