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World Social Marketing Conference 2015 Programme Sunday 19th April

1:00pm – 4:00pm Optional workshop 1 - Exploring New Strategies and Tools for Social Marketing Research and

Practice – presented by Dr. Craig Lefebvre This workshop will explore how four marketing concepts can be immediately applied to your research and programs. The session will consist of brief introductions and illustrations of each of the ideas followed by individual and small group exercises to apply the idea to immediate and relevant problems of the participants. Bring your research and practice puzzles and be prepared to start thinking differently about their possible solutions. Learning objectives: 1. Distinguish between offering benefits and co-creating value with users and their implications for program planning, implementation and evaluation. 2. Explain how a jobs-to-be-done approach shifts the focus of social marketing from identifying and serving needs. 3. Apply journey mapping as a primary formative research technique, a tool for insight development and an inspiration for program planning. 4. Use “social objects” as a core strategy in social media and mobile interventions. 4:30pm – 6:30pm Optional workshop 2 - "Time to get Strategic in Social Marketing ; The added value of applying Social

Marketing principles to social programme delivery." – presented by Professor Jeff French and Dr. Ross Gordon This workshop will focus on how Social Marketing principles, concepts and techniques can add value to social policy development and implementation. The workshop will examine how Social Marketing can be used to enhance policy selection and the building of more citizen centric social programmes aimed at influencing behaviour. The following questions will be addressed: Why does Social policy need Social Marketing? What is ‘Strategic Social Marketing’ and what value does it add to social policy? What does ‘creating citizen value & relationship mean for social programmes? How can we embed Social Marketing in social policy? How can we develop and deliver effective Strategic Social Marketing strategies. The workshop leaders will present a number of new analytic & descriptive models and tools that can be used to aid the adoption of a strategic marketing approach to social programme development. The session will consist of short inputs, group discussions and Mind-mapping exercises. Participants will explore the models and examples presented and examine how they could be applied in their own work settings. Learning objectives: Participants…

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Will be able to describe the key added value associated with the adoption of a strategic marketing approach to social programme and policy development. Will understand how to apply a strategic approach to social programme and policy development and its implications for practice. Will be able to distinguish between operational and strategic planning and how the two elements of effective social programme development are mutually supportive. Will understand and be able to apply tactical interventions to embed a more strategic approach to the application of Social Marketing within policy development and selection and social programme delivery 7:30pm – 9:30pm ‘Strategic Social Marketing’ book launch with Professor Jeff French and Dr. Ross Gordon– details to follow

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Monday 20th April

8:45am – 8:50am "Welcome to the Country" followed by a welcome from Conference Chair, Professor Jeff French 8:50am – 9:00am Welcome from Professor Sandra Jones, Director of the Centre for Health and Social Research (CHaSR) at the Australian Catholic University 9:00am – 10:30am Keynote Presentations Chair: Professor Rebekah Russell-Bennett 09.00 Adrian Bauman, Sesquicentenary Professor of Public Health, University of Sydney, Australia “The politics and promotion of public health – a tangled web of mass media campaigns and social marketing”

Public health approaches to social marketing are increasingly used to increase community awareness, reframe individual behavioural agendas, and provide a call to action to promote health. The history of public health campaigns is several decades old, but over time, mass media campaigns have become re-labelled as social marketing, without the elements of a comprehensive social marketing approach. The [mostly political] causes of this, and implications for campaign effectiveness pose challenges for the future of this kind of initiative in population health. This presentation will outline marketing successes, and some of the limitations of these approaches in public sector health-related communication. Finally, new opponents have emerged for public sector messages, including counter-marketing by industry; initially the tobacco industry, but more recently from Big Food, alcohol and other private sector areas, through disseminating messages and marketing strategies to counter and undermine health promoting communications. Strategies for “counter-counter-marketing” are still formative, but much needed in the multi-platform media environments in which information and communications occur in the 21st Century. 9.40 Anne Moffat, Manager – Executive Services, Moreton Bay Regional Council, Queensland Government, Australia “The challenges and benefits for governments in implementing social marketing” Social marketing – that’s Facebook right? If you’ve ever been asked this question – or you’ve had to explain that no, a tv ad is not going to change the world, let alone behaviours – then this presentation will resonate. Government is so often at the precipice of the big social issues, and there is a clear need for change. So why is it so hard to implement the right strategies to make it happen? Anne will explore some of the realities and the myths around what makes social marketing work – and not work – for government. 10:30am – 11:00am Sponsor Presentation by Rescue Social Change Group Jeff Jordan, President and Executive Creative Director, Rescue Social Change Group “Can We Start Over? Understanding distinct behaviour change pathways and when to use them.” Knowledge change, policy change, structural change and cultural change are all “change pathways” that can be supported with a social marketing strategy. Unfortunately, programmes too often, and sometimes unknowingly, determine which pathway to pursue before even conducting any research or understanding the potential impact of that pathway. Insights are not just about understanding your audience’s preferences and knowledge, they are also critical to determining which behaviour change pathway a social marketing

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programme should pursue. This talk will explore the factors that should be considered before solidifying your social marketing programme’s behaviour change pathway. 11:00am – 11:30am Refreshments and networking 11:30am – 1:00pm Track Sessions - A choice of up to 5 concurrent sessions

Key: (A) = Academic paper, (P) = Practitioner paper Seminar Room 1 (4 presentations) Title: Social Marketing Ethical Dilemmas: Pursuing Practical Solutions for Pressing Problems (A)

Authors: Lynne Eagle, Stephan Dahl, Stacy Carter and David Low Organisations: James Cook University, University of Hull, University of Sydney Title: Truth in Social Marketing: Applying Truth Frameworks to the Strategic Evaluation of Social

Marketing Campaigns (A) Authors: Thomas Anker, Linda Brennan and Dorthe Brogaard Kristensen Organisations: University of Glasgow, RMIT University, University of Southern Denmark Title: Enviro-ethical Dialogism: Implications for CSR and Consumer Engagement (A) Authors: Will McConnell and Mine Ucok Hughes Organisations: Woodbury University Title: Victory is in the Planning: What Sun-Tzu can Teach Social Marketers (P) Authors: Tracey Bridges Organisations: SenateSHJ, New Zealand Seminar Room 2 (4 presentations) Title: Marketing Strategy in the Context of Social Enterprise Dualities: Development of a Conceptual

Model (A) Authors: Alex Mitchell, Judith Madill and Samia Chreim Organisations: Queens University, University of Ottawa Title: What Rocks Your Boat? When “Attraction” meets “Social Identity” to Achieve Behavioural Change (A) Authors: Peiyi Wang, Rowan Bedggood and Viet Le Organisations: Swinburne University of Technology Title: Cross-Cultural Shared Leadership as a Vehicle to Achieving Community-Level Behavioural

Change through Capacity Building (A) Authors: Clare Johansson, Rowan Bedggood, Aron Perenyi, Karen Farquharson and Gina Milgate Organisations: Swinburne University of Technology Title: For and By the People: Promoting Citizen Participation in Local Governance in Bangladesh (P) Authors: Raihan Amin, Carolyn Knapp and Saifullah Tareq Organisations: UniSocial, UniTrend

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Seminar Room 3 (4 presentations) Title: A qualitative analysis of young drivers’ perceptions of driver distraction social marketing

interventions (A Authors: Nathan Turnbull and Jennifer Algie Organisations: University of Wollongong Title: Examining response to drink driving and speeding road safety television advertisements in eight countries (A) Authors: Tom Carroll, Claudia Cedillo, Irina Morozova, Sandra Mullin and Nandita Murukutla Organisations: World Lung Foundation Title: The ‘Mistakes’ Campaign – Changing how we think about speed (P)

Authors: Rachel Prince, Paul Graham and Linda Major Organisations: The New Zealand Transport Agency Title: A Review of Recent Landmark-Designated Social Marketing Case Studies Involving Sustainable Transportation (P) Authors: Jay Kassirer Organisations: Tools of Change, Canada Seminar Room 4 (4 presentations) Title: Aggregating Potential Collective Action To Motivate Pro-Social Consumption (A)

Authors: Adrian Camilleri and Richard Larrick Organisations: RMIT University, Duke University Title: If climate change is a super wicked problem, is social marketing a super wicked solution? (A)

Authors: David Meiklejohn Organisations: RMIT University Title: Perceived value of using energy efficiently among low-income older residents (A)

Authors: Katherine Butler, Ross Gordon, Kate Roggeveen, Gordon Waitt and Paul Cooper Organisations: University of Wollongong, Macquarie University Australia Title: Does ‘Pride’ Work? A meta-analysis of the effect of 84 social marketing campaigns for conservation (P) Authors: Kevin Green, Brian Crawford and Amielle Dewan Organisations: Rare, USA Seminar Room 5 (4 presentations) Title: Impact Of Public Private Partnerships On Increasing The Uptake Of Modern Contraceptive Methods Through Innovative Social Marketing Campaign (P) Authors: Houda Khayame Organisations: ABT Associates, Jordan Title: Make the Most of Waste (P)

Authors: Anna Kary, Caitlin Scott and Victoria Walker Organisations: Auckland Council, New Zealand Title: Social Marketing and Marketing Systems; Towards a Coherent Theory of Change (A) Authors: Christine Domegan and Roger Layton Organisations: National University of Galway, Ireland, Australian School of Business, UNSW

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Title: The Role for Social Marketing in the Program of Saving Lives at Birth in Indonesia (A) Authors: Salut Muhidin, Jerico Franciscus Pardosi and Cynthia M. Webster Organisations: Macquarie University 1:00pm – 2:00pm Lunch 2:00pm – 3:30pm Track Sessions - A choice of up to 5 concurrent sessions Key: (A) = Academic paper, (P) = Practitioner paper Seminar Room 1 (4 presentations) Title: The Use of Photovoice to Understand American Indian Youth’s Perceptions of their Dietary Landscape (A) Authors: Kathleen Kelly Organisations: Colorado State University Title: Enhancing Well-Being through Anti-Depression Campaigns: Application of Transtheoretical

Model (A) Authors: Tatiana Levit, Alexis Zederayko and Magdalena Cismaru Organisations: University of Regina Title: The Greatest Gift: Improving Couple HIV Testing Rates in South Africa (P)

Authors: Tessa Meyer and Jocelyn Marlborough Organisations: Society for Family Health Title: Holding up the Mirror to ‘System 1′: Facing the Reality of Unconscious Racial Discrimination

(P) Authors: Kathy O’Donoghue and Janine Scott Organisations: Beyond Blue and TNS Seminar Room 2 (4 presentations) Title: A Review of Global Social Marketing Case Studies involving HIV/AIDS, Hepatitis C, and STBBIs

(P) Authors: Heather Bowen Ray Organisations: Murmur Title: Using Social Marketing in India to Engage Private Sector for Reproductive Health Products”. (P) Authors: Shivi Rawat, Sharad Agarwal and Mahesh Kalra Organisations: Hindustan Latex Family Planning Promotion Trust Title: Drivers of Condom Brands Perception, Choice and Loyalty among Generation Y South Africans: Proposed Conceptual Model (A) Authors: Emile Nkwei, Helen Duh and Robert-Lombard Mornay Organisations: University of Johannesburg Title: Changing Social Norms through Community-Based Social Marketing (A) Authors: Lisa Schuster, Krzysztof Kubacki and Sharyn Rundle-Thiele Organisations: Griffith University

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Seminar Room 3 (4 presentations) Title: Can social marketing approach help towards better law implementation? (A)

Authors: Tanja Kamin and Daša Kokole Organisations: University of Ljubljana, No Excuse Title: Alcohol Consumption Behaviours in Vietnam: A Tale of Two Cities (A)

Authors: Lukas Parker, Hau Pham, Dang Nguyen, Linda Brennan and Torgeir Aleti Organisations: RMIT University Vietnam, University of Oxford, RMIT University, Victoria University Title: The Use of New Media using Peer Promoters in HIV and Substance Abuse Prevention (P)

Authors: Jeralyn Powell Organisations: Aletheia House Title: Learning from commercial marketing: Novel use of cigarette packaging to communicate health messages (A) Authors: Crawford Moodie, Karine Gallopel-Morvan, Rey-Pino Juan Miguel and Richard Purves Organisations: University of Stirling, University of Granada Seminar Room 4 (4 presentations) Title: Disguising the Performance of M-games in Social Marketing (A) Authors: Rory Mulcahy, Rebekah Russell-Bennett, Keri-Ann Kuhn, Nadia Zainnudin Organisations: Queensland University of Technology, University of Wollongong Title: Exploring the Use of Sport-Linked Alcohol Marketing via Social Media (A) Authors: Kate Westberg, Constantino Stavros, Aaron Smith, Geoff Munro and Kevin Argus RMIT University Organisations: Australian Drug Foundation Title: Rescue Social Change Group sponsored session – details TBC (P) Title: A comprehensive conceptual model of contemporary coolness for brand and social marketing (A) Authors: Khondker Galib B Mohiuddin, Ross Gordon, Christopher Magee and Jeong Kyu Lee Organisations: Macquarie University, University of Wollongong Seminar Room 5 (4 presentations) Title: Improving the Social Marketing Experience (A) Authors: Michael Basil Organisations: University of Lethbridge Title: The incorporation of Transformative Consumer Research principles within the ‘Cancer Good News’ social marketing project: A Case Study (A) Authors: Lyn Phillipson, Julie Hall and Leissa Pitts Organisations: University of Wollongong, Illawarra Shoalhaven Local Health District Title: Moving Forward: Conceptualising the Social Marketing Value Chain (A)

Authors: Marie-Louise Fry, Josephine Previte and Linda Brennan Organisations: Griffith Business School, University of Queensland, RMIT University Title: Looking through a glass onion: A mixed method formative research case (A)

Authors: Julia Carins, Sharyn Rundle-Thiele and Justin Fidock Organisations: Griffith University, Defence Science and Technology Organisation (DSTO)

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3:30pm – 4:00pm Refreshments & networking 4:00pm – 5:30pm Plenary session - "The Future>The Now speaks" This special session follows up on the successful ‘Future Speaks’ panel session from the 2013 World Social Marketing Conference in Toronto, and will feature a panel of five emerging social marketing academics and practitioners discussing some of the most important issues and challenges in the field. In recognising the innovation, new ideas and fresh thinking that emerging social marketers have to offer, speakers will present and discuss three key issues they identify for social marketing that are relevant now and for the future. The session will feature short presentations from each of the five speakers, followed by a question and answer discussion session with the audience. Ross Gordon, who was one of the speakers on the 2013 ‘Future Speaks’ panel, will chair this special session. Please keep posted for announcements in due course on speakers at this exciting session of the conference, and make sure you come along at the conference to hear the views and ideas of the panel as well as get the chance to join the interactive debate. 5:30pm – 5:45pm Day 1 Review 7:30pm – 8:30pm Optional social functions - details TBC

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Tuesday 21st April

7:45am – 8:45am A hierarchical model of social marketing - click for details Start your day with an intellectual bucks fizz. Come and join Rebekah Russell-Bennett and Jeff French for this early seminar on what social marketing is all about and how best to describe it. This session will feed into the AASM , iSMA and ESMA work on developing a globally endorsed set of social marketing principles and concepts to underpin the global consensus definition of social marketing developed by the associations in 2013. 9:00am – 10:30am

Welcome from AASM President, Ross Gordon, followed by Keynote Presentation - click for details Keynote speakers: 09.15 Joel Bakan, author, filmmaker and professor of law at the University of British Columbia Marketing and the Social Good - Part Problem, Part Solution Joel critically examines how corporations deploy increasingly manipulative and insidious tactics to market their products (especially to children and youth) while, at the same time, marketing themselves as credible and trustworthy advocates of the social good. Social marketing can play an important role in countering these potentially harmful and deceptive practices, he suggests, though only if it remains self-consciously independent, rooted in critical thinking, and vigilantly resistant to industry attempts to coopt and influence its practice. Bakan provides critical reflections on today’s commercial marketing while offering hopeful discussion on how social marketing can be a force for good. 10.00 Ashfaq Rahman, Managing Director, Social Marketing Company (SMC), Bangladesh Maximizing social impact through a sustainable social business model social marketing applied at scale.

With over 800 full time employees and an annual turnover of $ 35.0 million, Social Marketing Company (SMC), Bangladesh is one of the largest and most successful social marketing organizations globally. Established in 1974 as a family planning project, SMC today represents 30% of all national contraceptive use in Bangladesh. SMC is also the biggest manufacturer and distributor of oral rehydration salts (ORS) selling over 400 M sachets annually. SMC also implements several donor programs involving BCC and training of private sector health providers. It manages a network of 6000 fractional franchise clinics called Blue Star. In this presentation Ashfaq Rahman the CEO of the SMC will describe how the SMC evolved and applied social marketing on a national scale to achieve population level impact. Ashfaq will also describe how by following a business model focused on sustainability through cross subsidy, SMC has achieved full recovery of all non-program related expenditures in recent years making its operations sustainable over time. The presentation will be illustrated using examples of SMC work in fields or sexual health, family planning, preventive medicine and disease prevention. 10:30am – 11:00am Refreshments & networking 11:00am – 12:30pm Track Sessions - A choice of up to 5 concurrent sessions

Key: (A) = Academic paper, (P) = Practitioner paper

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Seminar Room 1 (4 presentations) Title: Say ‘Yeah, Nah’ and Ease Up On The Drink (P)

Authors: Kathy Compton and Wendy Billingsley Organisations: Health Communication Agency Title: Curriculum, Collateral and Collaboration: Addressing Alcohol and Social Norms in an

Australian High School Setting (P) Authors: Kelly Andrews, Stephen Hudson, Hayley Dean, Danika Hall, Ashleigh Kunze and Sandra Jones Organisations: Australian Catholic University Title: Anti-Fat Bias, Health Consciousness and Eating Behaviour (A) Authors: Matthew Wood Organisations: University of Brighton Title: Increasing Walking Among Overweight and Obese Adults: Initial Insights from an Australian Formative Study (A) Authors: Mohammad Kadir, Krzysztof Kubacki, Sharyn Rundle-Thiele and Mazhar Haque Organisations: Griffith University, Mater Adult Hospital University of Queensland Seminar Room 2 (4 presentations) Title: Headspace “We’ve Got Your Back” Campaign: Supporting young Australians through tough times (A) Authors: Jenny Witham and Elisabeth Tuckey Organisations: Colmar Brunton, Headspace Title: Receiving Help: Learning from Sri Lankan Victims of the Asian Tsunami (A)

Authors: Jayawickrama Withanage Dushan Chaminda, Rowan E. Bedggood and Daniela Rosenstreich Organisations: Swinburne University of Technology Title: Minimising Gambling Harm – “Family Factor” An example of an engaged exchange (P)

Authors: Russell Duncan Organisations: Health Promotion Agency Title: Corporate Social Responsibility and Problem Gambling Marketing Programmes (A)

Authors: June Buchanan and Cynthia Webster Organisations: Macquarie University Seminar Room 3 (4 presentations) Title: Developing Culture Change Campaigns for Military Environments: I Am Air Force Energy Campaign (A) Authors: Katrina Tavanlar, Darrin Kayser and Laura Michael Organisations: Booz Allen Hamilton Title: Identification of barriers and benefits for Jack Johnson’s All At Once campaign (A)

Authors: Jennifer Lynes, Stephanie Whitney, Sean McCann, Paul Bousfield and Eryn Stewart Organisations: University of Waterloo Title: Understanding Human-Centered Factors Influencing Uptake of HIV Self-Testing (P)

Authors: Anabel Gomez, Thayer Rosenberg, Petra Stankard, Rhoune Ochako, Mwende Mbondo, Lucy Maikweki, Saira Abudulla, Alexandra Spyrelis, Sasha Frade, Tessa Meyer, Miriam Mhazo, Noah Taruberekera, Dirk Taljaard and Scott Billy Organisations: PSI

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Title: Using Commercial Marketing Techniques to Expand Contraceptive Options in Zambia and Malawi (P) Authors: Anabel Gomez, Temple Cooley and Donna Sherard Organisations: PSI Seminar Room 4 (4 presentations) Title: Building Engagement over Time for Low-Priority, Repetitive Behaviours – Team Power Smart Update (P) Authors: Jay Kassirer Organisations: Tools of Change Title: For and By the People: Promoting Citizen Participation in Local Governance in Bangladesh (P)

Authors: Raihan Amin, Carolyn Knapp and Saifullah Tareq Organisations: UniSocial, UniTrend Title: Encouraging others to donate: Importance of social context for positive word-of-mouth

communication (A) Authors: Kathleen Chell, Rebekah Russell-Bennett and Geoff Smith Organisations: Australian Red Cross Blood Service, Queensland University of Technology Title: Using value theory for segmentation in social marketing (A) Authors: Ross Gordon, Katherine Butler, Christopher Magee, Gordon Waitt and Paul Cooper Organisations: Macquarie University, University of Wollongong Workshop Presentations (4 presentations) Title: Social Practice Theory: A New Insight for Social Marketers to Foster Pro-environmental

Behaviour (A) Authors: Bee Veun Lim, Weng Wai Choong and Naoko Kaida Title: Critically Analysing Social Marketing Response to Electricity Crisis in South Africa: An

Appropriate Model Proposed (A) Authors: Paul Blaise Issock Issock, Helen Duh and Merci Mpinganjira Title: The use of ethnographic filmmaking in social marketing design (A)

Authors: Kishan Kariippanon, Vidad Narayan, Bryce McCoy, Kate Senior and Datjarranga Garrawirtja 12:30pm – 1:30pm Lunch

1:30pm – 3:00pm Track Sessions - A choice of up to 5 concurrent sessions Key: (A) = Academic paper, (P) = Practitioner paper Seminar Room 1 (4 presentations) Title: Healthier. Happier. Using Online Assessment and Digital Support Tools to Facilitate the Reduction of Overweight and Obesity in Queensland (P) Authors: Jane Martin and Monique Voltz Organisations: Queensland Health

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Title: Stick With It! Preliminary Results of a Pilot Study using Nudging to Assist with Weight Loss Maintenance (A) Authors: Amy Wilson, Svetlana Bogomolova and Jon Buckley Organisations: University of South Australia Title: Silver surfers: proposing an e-servicescape framework for active ageing (A)

Authors: Aimee Defries, Rebekah Russell-Bennett, Kim Johnston and Mark Rosenbaum Organisations: Queensland University of Technology, Northern Illinois University Title: Creating Change in a Digital World: Harnessing the Power of Digital Tools to Create Behaviour

Change (P) Authors: Paul Irwin Organisations: FCB Seminar Room 2 (4 presentations) Title: How To Drink Properly (P)

Authors: Jennifer Chin and John Scott Organisations: Clemenger BBDO Melbourne and Drinkwise Australia Title: ‘TOUCHDOWN ON PLANET OF THE VAPES’: UK E-CIGARETTE CONSUMER BEHAVIOUR AND

ATTITUDES – A NETNOGRAPHY (A) Authors: Tom Farrell and Anastasia Tate Organisations: National University of Ireland, Arizona State University, AquaTT, Ecsite, Institute of Oceanology PAS Title: When it’s good to be a quitter: The development of youth orientated counter marketing anti-

tobacco resources (A) Authors: Lance Barrie, Michael Chapman, Emily Messiah, Josh Beard and Ross Gordon Organisations: University of Wollongong, Thirroul Neighbourhood Centre, Macquarie University Seminar Room 3 (4 presentations) Title: PLEASE LIKE ME – A QUALITATIVE EVALUATION OF THE MAKE SMOKING HISTORY

FACEBOOK PAGE (A) Authors: Sarah Beasley, Katie Mooney, Simone Pettigrew and Cassandra Clayforth Organisations: Cancer Council WA Title: Talking Parents – Using Social Marketing to prevent child abuse and neglect (P) Authors: TBC Organisations: Colmar Brunton Research Title: (App)lying Social Marketing Strategies to Address Common Pitfalls of Health Behaviour Change Apps (A) Authors: Shun Qin Audrey Koh Organisations: University of Sydney Title: From “Heads on Beds” to Healthy Behavior: Helping U.S. Hospital Marketers to use Social

Marketing (P) Authors: May Kennedy and Susan Dubuque Organisations: Virginia Commonwealth University

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Seminar Room 4 (4 presentations) Title: Incentivizing Online Social Marketing Message Diffusion: A Conceptual Framework (A)

Authors: Helen Siuki, Cynthia Webster and June Buchanan Organisations: Macquarie University Title: A Critical Analysis of Complaints about Alcohol Advertising on Social Media: A Regulatory

Perspective (A) Authors: Aziemah Othman and Robyn Ouschan Organisations: Curtin University Title: Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking (A) Authors: Christine Domegan, Patricia McHugh, Michelle Devaney, Michael Hogan, Benjamin Broome, Sinead Duane, John Joyce, David Murphy, Marzia Organisations: Mazzonetto and Joanna Piwowarczyk Title: The Real Warriors Campaign: Reaching Out Makes a Real Difference (P) Authors: Kathryn Duthaler and Danika Rainer Organisations: Booz Allen Hamilton Seminar Room 5 (4 presentations) Title: “The health shop”- An Integrated Social Marketing Approach To Generate Demand for Malaria

Testing (P) Authors: Kalyani Umhamangalam and Elizabeth Streat Organisations: Malaria Consortium Title: Changing Behaviours to Scale Up Rural Sanitation in the Philippines (P) Authors: Edkarl Galing Organisations: World Bank Title: Marketing Clean Cookstoves in Central Java, Indonesia (P) Authors: Voravate Tuntivate Organisations: World Bank Title: Engaging Women in Rural Communities to Become Entrepreneurs and Effective Behavioural Change Agents (P) Authors: Toslim Uddin Khan and Sukumar Sarker Organisations: Social Marketing Company 3:00pm – 3:30pm Refreshments, networking and poster presentations 3:30pm – 5:00pm Special Interest sessions - details TBC 5:00pm – 5:35pm Then, Now and Tomorrow - click for details Chair: Luke van der Beeke

This session will take a forward look at the policy, social and technological opportunities that exist for Social Marketing over the next twenty years. The session will consist of three short presentations on the future opportunities to integrate social marketing into social programme design and the application of new

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technologies such as cognitive neuroscience. Invited speakers include Dr Joe Ciorciari, Dr Nadia Zainuddin & Joan Young from Colmar Brunton. 5:35pm – 5:45pm Conference Close - Professor Jeff French 7:30pm – 8:00pm Pre-Dinner Drinks

8:00pm – 11:30pm Conference Dinner and Awards, followed by entertainment

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Wednesday 22nd April

8:30am – 4:00pm Optional Workshop 3 - Community-based Social Marketing Workshop - presented by Dr. Doug McKenzie-Mohr This one-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and health related behaviour changes. Those who attend the introductory workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers & benefits, developing strategies, conducting a pilot, and broad scale implementation) and be exposed to case studies illustrating its use. Workshop Evaluations: More than 60,000 program managers have attended workshops on community-based social marketing that Dr. McKenzie-Mohr has delivered internationally. Here are several anonymous evaluations from recent workshops: “Fantastic. Simply invaluable.” “By far, the best workshop I’ve attended — on any topic!!!” “Brilliant speaker.” “Easily the most valuable workshop I’ve ever attended.” “Outstanding presentation style. Expertise is obvious.” “Most valuable workshop/training I’ve EVER attended!” “Enormously beneficial” “Great information. Speaker was wonderful.” “Highest quality training I have ever had the fortune to be part of.”