@andersenology

Keeping your Strategy on Targetwith Social ROI

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58% of businesses are NOT able to measure the ROI for social

media activities.2015 Social Media Marketing Industry Report – Social Media Examiner

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There is no silver bullet for measuring social ROI

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But wait!There’s more!

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• Multi-channel campaign with social as component

• Email, paid display, paid social, SEM, organic social, etc.

B2B example

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• Social represented a small percentage of leads, but…

• those leads converted 3x higher than next most effective channel

B2B Example

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• 1st Quarter: Free Delivery• 2nd Quarter: Buy One, Get One• 3rd Quarter: Free order of wings• 4th Quarter: Free dessert pizza

Mama Mia’s Pizzaria

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Social ROI is about more than proving what your social program is worth. It gives you the ability to

adjust your strategy and campaign to hit the target you were aiming for.